{"id":5722,"date":"2026-06-19T11:27:59","date_gmt":"2026-06-19T00:57:59","guid":{"rendered":"https:\/\/strawman.com\/blog\/?p=5722"},"modified":"2026-06-19T11:45:41","modified_gmt":"2026-06-19T01:15:41","slug":"doesnt-know-doesnt-care","status":"publish","type":"post","link":"https:\/\/strawman.com\/blog\/doesnt-know-doesnt-care\/","title":{"rendered":"Doesn&#8217;t Know, Doesn&#8217;t Care"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Peter Lynch nailed it when he said: <strong>&#8220;The stock doesn\u2019t know you own it.&#8221;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The market has absolutely zero memory of how many hours you spent digging through a company\u2019s annual reports before buying. It doesn\u2019t know your name, it doesn&#8217;t know your cost basis, and it doesn&#8217;t care how long you&#8217;ve held it.<br><br>It doesn&#8217;t know anything. Obviously.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Peter Lynch: The Stocks Doesn&amp;apos;t Know You Own It. | C-SPAN 1997 \u3010C:P.L Ep.59\u3011\" width=\"1000\" height=\"563\" src=\"https:\/\/www.youtube.com\/embed\/x0lrmP-Nfr0?feature=oembed&amp;wmode=opaque&amp;showinfo=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Yet, we invest as if it does.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Psychologists call&nbsp;this the endowment effect;&nbsp;our hardwired human tendency to value something significantly more just because we happen to own it. The moment a ticker symbol enters our portfolio, we value it more than we did five minutes earlier. It becomes <em>our<\/em> stock.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That emotional attachment is precisely what destroys portfolios. It turns what should be a cold, hard investment decision into a referendum on your identity and character.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And it works both ways. <strong>Just as the stock doesn&#8217;t owe you anything, you don&#8217;t owe the stock anything either.<\/strong><br><br>You can&#8217;t just ditch your grandkids or your puppy if you&#8217;re unhappy with them (tempting though that may sometimes be!). But stocks? You can drop them like a hot potato the instant they no longer please you and have zero moral qualms about it.<br><br>It&#8217;s ok to play favourites. Actually, as a stock picker, your whole job is to play favourites! And those that come under your good grace do so for only as&nbsp;long as they earn their keep. If a better looking prospect enters your field of view, it is your duty to embrace promiscuity.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">None of this is to say you should judge your stocks simply by their recent market performance. But if the reason that originally attracted you to it is no longer valid, you should cast it aside without guilt or hesitation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Strip away the ego, ignore your cost basis, and remember that the market is entirely indifferent to your existence. Invest in businesses that work, and leave the emotional loyalty for things that can actually love you back.<\/p>\n\n\n\n<p class=\"has-text-align-center has-very-dark-gray-color has-very-light-gray-background-color has-text-color has-background has-normal-font-size wp-block-paragraph\"><em>Strawman is Australia\u2019s premier online investment club. <br>Members share research &amp; recommendations on ASX-listed stocks by managing Virtual Portfolios and building Company Reports. By ranking content according to performance and community endorsement, Strawman provides accountable and peer-reviewed investment insights.<\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link has-very-light-gray-color has-tertiary-background-color has-text-color has-background has-text-align-center wp-element-button\" href=\"https:\/\/strawman.com\/member\/landing\/signup\"> Create your FREE Strawman account<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-cyan-bluish-gray-color has-text-color wp-block-paragraph\"><em><strong>Disclaimer\u2013<\/strong> Strawman is not a broker and you cannot purchase shares through the platform. All trades on Strawman use play money and are intended only as a tool to gain experience and have fun. No content on Strawman should be considered an inducement to buy or sell real world financial securities, and you should seek professional advice before making any investment decisions<\/em>.<\/p>\n\n\n\n<p class=\"has-text-align-center has-cyan-bluish-gray-color has-text-color wp-block-paragraph\">\u00a9 2026 Strawman Pty Ltd. All rights reserved.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">| <a href=\"https:\/\/strawman.com\/member\/landing\/privacy\">Privacy Policy<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/strawman.com\/member\/landing\/terms\">Terms of Service<\/a> |<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Peter Lynch nailed it when he said: &#8220;The stock doesn\u2019t know you own it.&#8221; The market has absolutely zero memory of how many hours you spent digging through a company\u2019s annual reports before buying. It doesn\u2019t know your name, it doesn&#8217;t know your cost basis, and it doesn&#8217;t care how long you&#8217;ve held it. It doesn&#8217;t know anything. Obviously. Yet, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Doesn&#039;t Know, Doesn&#039;t Care - Strawman Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/strawman.com\/blog\/doesnt-know-doesnt-care\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Doesn&#039;t Know, Doesn&#039;t Care - Strawman Blog\" \/>\n<meta property=\"og:description\" content=\"Peter Lynch nailed it when he said: &#8220;The stock doesn\u2019t know you own it.&#8221; The market has absolutely zero memory of how many hours you spent digging through a company\u2019s annual reports before buying. 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