Forum Topics AD8 AD8 Headwinds ?
Mujo
Added 2 months ago

Could this be neutral/non-material - unless US citizens buy less speakers overall as a result of the tariff.

As in if the US build their own speakers, they would still need networking chips (which is small price in the cost of a speaker), and they would still want the market leader with the Dante software. Or audinate could start manfacturing the new chips in the US - assume with the new fabs are being built there.

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mikebrisy
Added 2 months ago

@Mujo $AD8's customers are the Pro AV OEMs. These company are spread across Europe, North America and Asia with manufacturing mainly in the usual places: China, South East Asia, Eastern Europe, but some also in Western Europe and North America.

So it is primarily the sales from OEMs into the US which will face the tariffs. This accounts for around 25-30% of the global Pro AV market based on a quick scan.

The importers will pay the tariffs, and have to figure out how much to pass on to the customer, and how much to try and extract from OEM manufacturer, and how much to swallow. The OEM Manufacturers will equally have to see how much they can recover from their suppliers, like $AD8 and how much to swallow.

Of course, $AD8 is a relatively small element of the COGS for the OEM, but every little helps.

In conclusion, I think the direct impact on $AD8 will be small, beyond the general effect that tariffs increase prices and overall reduce demand.

That's my first pass guesstimate. I'm not sure that its material given the uncertainties we already have on this particular plate!

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