Have never really bought anything from Kogan. Have seen their ads on google, but have never actually bought anything of value. My friends on the other hand have bought some white goods through them. I've come accross a Kogan branded TV and can say the ALDI TV's are far superior. 

Couple of brokers have just made buy recommendations on Kogan yesterday.  However, I tend to think coming into the month of May where the old saying of go away in "May Come Back" in June resulting from repositioning relating to end of financial year taxation period may be considered. With the craziness and massive profits due to pop of ASX share prices, taxation repositioning will be frantic commencing in a week or so. 

My qualitative tidbit is jbhifi didnt price match to Kogan because quote "Kogan offer grey goods" which I didn't know to begin with. Does it matter to customers? Personally I stay away.