@Noddy
I appreciate your contributed thoughts on Pureprofile.
My take on your analysis:
"Relatively solid steady growth from Pureprofile."
We clearly have different reactions on the growth figures published today.
(I.e, I would describe this growth as at a lot greater than 'steady')

Growth in free cash

Top line growth
The main (or most profitable) and therefore most desirable business division is growing at a strong rate.

I will post a further review of this result in time!