The ASX is a funny place.

28-7-22: AIM announce cashflow positive, revenue up QoQ (7.5%), adoption of SaaS products up QoQ (19%), cash balance up QoQ. Etcetera, etcetera. Stock price basically doesn't move.

Three weeks later...

18-8-22: AIM announce a (essentially) financially immaterial contract with Google. Stock jumps 11%!!!