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#ASX Announcements
Last edited 5 months ago

Wednesday 19th September 2018: Brain Resource Ltd announces expanded product capabilities and name change of MyBrainSolutions to Total Brain:  see here.

Here is part of the announcement:

Brain Resource Limited (ASX: BRC, OTC: BRRZY) today announces:

  • the release of a significant upgrade, expansion to its technological platform and
  • the brand repositioning of legacy “MyBrainSolutions”  to “Total Brain”: the world’s first Brain Performance Monitoring and Training Platform.   

Leveraging the scientific assets of the Company’s digital brain assessment, its standardized neuroscientific database and its brain trainings, Total Brain offers a completely renovated user experience with new, complementary features that have high economic value for subscribers - employers and individuals alike. With its new platform, Total Brain invites users to realise the full potential of their brain capacities (emotion, feeling, cognition and self-control) and improve their human performance at home and at work.   
 
The launch of the platform and brand repositioning are significant steps in delivering on the business plan that was shared with investors at the time of recapitalisation in late CY17.  Launching a new cloud-based, scalable platform with an engaging user-experience and a new evocative modern brand were identified as key milestones to renovating and accelerating the Company’s growth.  Less than nine months after the recapitalization, we are pleased to confirm that this has been delivered ahead-of-time and on-budget.   
 
As part of the launch, over 600,000 existing individual users, 23 corporate customers and 5 channel partners were all successfully migrated to the new platform. Feedback has been very positive.

“It is with great pride that I see 16 years of serious neuroscience coming together with ancient wisdom and digital product expertise to deliver concrete, useful and life-changing results for individuals whose brains are functioning sub-optimally and for the corporations who depend on them to succeed in a knowledge economy,” said Evian Gordon, Chief Medical Officer and founder of Total Brain.   
 
The new name is effective immediately and Total Brain has a new logo and website.


Additional:  18-Dec-2018:  Total Brain now also has a new ASX code, TTB (instead of the old BRC).   


Disclosure:  I have a very small holding in this company.

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