ASX has finally suspended CTV from trading. Given the slowly drifting share price, raisings and consolidations I'm surprised it took this long.

Going through some of Ted's videos, he really does talk quickly like he knows everything, but it makes totally no sense to me. That probably is already a warning sign. Feel for those who invested in this...

Name change from Engage:BDR (BD1) to ColorTV (CTV)

I'm confused as to how this company can stay trading solvent for so long and can still find capital to survive despite the decline in income. While at the same time destroying shareholder wealth.

Ted Dhanik was founder of Myspace before heading up BD1 now CTV. And drives a Bugatti Veyron!

Right now, I'm still trying to understand the core business of the company and the tricks they have employed to keep trading and listed on the ASX.

Would be great if anyone here can share research/views on how Engage BDR/CTV manages to keep trading.

EN1 are tangled up in a legal battle.  With a law suite over non payment.  Expect legal fees to mount, and it is a concern this is their modu operandi.

Tehy are also applying for funding under the US PPO scheme.  The risk is they turn out to be ineligibel for this scheem and have to refund the monies.

Geoff Green (TTD CEO) reported that linaer TV advertising is projected to fall 41% in the US this year, and connected TV (CTV) will pass linear TV in terms of reach for the first time in history.   Geoff also reported Trade Desk's programmatic advertising revenue bottomed in Mid April, and has been steadily improving since then.   

Advertisers need to be more strategic / targeted and will need to increasae spending as America re-opens.  Some states will open earlier than others, and blanket advertising will not be effective.  This situation plays into programmatic advetisings strengths.  

What does this mean for EN1?  the short term future is very uncertain, but what is clear, COVID-19 has accelerated the decline of LTV, and the primacy of CTV and programmatic advertising.  This plays well into EN1's business model.   But in contrast to Trade Desk's balance sheet, EN1's balance sheet is weak. 

Has EN1 seen the worst conditions, or is going to get worse? Will EN1 make it to the other side to benefit?