Financial Services Guide

Strawman Pty Ltd (ACN 610 908 211) ("we", "our" or "us") is the holder of an Australian Financial Services Licence (AFSL) (Number: 501223). Strawman Pty Ltd owns and operates the website Strawman Pty Ltd has authorised the distribution of this Financial Services Guide ("FSG").

Date: May 2019

The purpose of this FSG is to assist you in deciding whether to use any of the services offered in this FSG. This FSG contains information about the remuneration that may be paid to Strawman Pty Ltd and information about how complaints about Strawman Pty Ltd may be dealt with.

This Financial Services Guide (“FSG”) also includes the following information:

The information included in our FSG is general information about the services we provide, If you have questions about this FSG or our services, please contact us using the following information:

Strawman Pty Ltd

Who are we?

Strawman Pty Ltd is an Australian-owned financial services and education business which publishes financial education and general financial advice via its website, email, podcasts, newsletters, and video.

We provide general financial advice on ASX listed shares, which are crowdsourced from a community of private investors.

Special Free Reports, Podcasts and Newsletters

We often publish free written, audio or video reports on finance and investing. This includes a free finance newsletter, which we use to grow awareness for our paid services.

Ethical Equities

Ethical Equities is a website that provides news, commentary and opinion based editorial content, as well as general financial advice, on companies around the world.

In addition to the free or public version, a premium or members-only version of Ethical Equities, called Ethical Equities Supporters, provides the same content but also a regular email discussing Australian companies, views on the sharemarket and the economy.

The Services We Are Authorised To Provide

Strawman Pty Ltd is the holder of an Australian Financial Services Licence (AFSL) (Number: 501223). We are authorised to provide general financial product advice to retail and wholesale clients in relation to the following classes of financial products:

  1. Interests in managed investment schemes, and
  2. Securities;

General Advice Only - Investment Warning

We provide general financial advice only. That means, the advice does not take into account your objectives, financial situation or needs. Because of that, you should consider if the advice is appropriate to you and your needs, before acting on the information. In addition, you should obtain and read the product disclosure statement (PDS) before making a decision to acquire a financial product.

If you don't know what your needs are, you should consult a trusted and licensed financial adviser who can provide you with personal financial product advice.

How We Use Your Personal Data

We are committed to ensuring your privacy. We have a Privacy Policy, which can be accessed on our website: or by emailing us.

To provide our services, we collect your name and email address. We may also keep your telephone number, address or payment details if you provide them to us. If you click on any links to a third party website from and affiliated websites, you should be aware that these other sites may have their own privacy and data processing practices.

We may also keep a copy of any correspondence between you and us. This may include your emails, telephone calls and letters. Should you wish to change or remove your information from our database, please write to us.

We do our utmost to keep your information secure and will never disclose any of your personally identifiable information to third parties without express permission. This does not include trusted third parties who assist us in maintaining our services, including our website.

At times, we may contact you with promotional offers and marketing via email, or we may contact you via phone to help with account related enquiries or to ask for feedback.

How We Are Paid

Strawman is currently a free service to users, but we may accept commissions from our strategic partners for promoted offers.

How Can You Deal With Us?

You may use the Strawman website free of charge.

In the future, you may be able to subscribe for ongoing access or to access our premium content. If you cannot access our website, you can contact us via email (see "How To Contact Us" below).

How Do We Pay Our Staff?

Strawman Pty Ltd and its directors and staff receive fixed salaries and, in some circumstances, may be entitled to receive performance-based bonuses. In addition, shareholders are entitled to dividends.

Do You Have Any Relationships Or Associations That Might Influence The Advice?

Strawman Pty Ltd, its directors and staff, may deal in or have a financial interest in the securities and other financial products referred to in our publications, our free services or when we give other general financial advice.

You should carefully consider the disclosures we make in our publications. These financial interests should not be considered as a recommendation.

Strawman Pty Ltd is owned exclusively by its directors, staff or contractors.

Professional Indemnity Insurance

Strawman has professional indemnity insurance in place that satisfies the requirements for compensation arrangements under section 912B of the Corporations Act. These insurance policies cover the services provided by us and our representatives after they cease working with us.

What Should I Do If I Have A Dispute Or Complaint?

You can make a complaint about our services by email using:

We have established procedures to ensure that all complaints are handled in a timely manner. We aim to acknowledge all complaints immediately.

If the complaint cannot be resolved to your satisfaction within 45 days you have the right to refer the matter to the Financial Ombudsman Service which is an external complaints service, of which our licensee is a member (member number 40584).

Financial Ombudsman Service
GPO Box 3
Melbourne VIC 3001
Phone: 1300 780 808

How Can I Contact You?

Our contact details are as follows:

Strawman Pty Ltd