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#Business Model/Strategy
stale
Added 5 years ago

Listed ASX on 28 December 2018 (company been around since 2010)

IPO price $0.41

AMS provides simple to use and affordable monitor recorder content creation products. Atomos’ devices take images directly from the sensor of all major camera manufacturers, then enhance, record and distribute them in high-quality formats for content creation using the major video editing software programs.

Users of its products include but are not limited to live news broadcasters, YouTubers, short film makers, corporate marketers, and live streamers.

In light of this, management believes the company is well-positioned to profit from the forecast growth in original content spending and the rise in professional-amateur content creators.

Basically better than a smartphone but not crazy expensive for professional outfits - inbetween space. 

Atomos’ product portfolio addresses a US$10 billion (CIPA report, 2017) camera equipment market, making equipment that drives social and corporate video content.

Strategic relationships with key technology providers within the ecosystem including Apple, Adobe, Sony, Canon, Panasonic, Nikon & JVC Kenwood.

Vision Statement “Our Vision is to invent and deliver ground breaking and disruptive technologies that enhance, simplify and ultimately democratise video content creation"

Three key market segments:

– Social: consumers / prosumers who create and share on free, advertisement driven platforms

– Pro Video: advertising, events, corporate, broadcast and education

– Entertainment: production companies producing high-quality content for TV and cinema usually viewed on subscription streaming platforms

Market update 22 May 2019  - expecting its financial year revenue to be in excess of $50 million, an 18.5% improvement from its prospectus forecast of $42.2 million.

The second half FY19 Pro Forma EBITDA is anticipated to be ahead of expectations and broadly in line with the first half Pro Forma EBITDA of $0.7m. This compares to the Prospectus forecast of $0.3m for the full year (FY18: $0.2m)

Strong potential for continued growth

Expansion into growing Social & Entertainment video content markets – Double core product range in 2 years

 

looks to be Cash flow positive 2020