Company Report
Last edited 3 years ago
PerformanceCommunity EngagementCommunity Endorsement
Performance (38m)
19.4% pa
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#Bull Case
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Added 3 years ago

Was vegging out in front of clickbait youtube (maybe the hashtag should just be #personalshame), and noted that the PLAYR GPS tracker showed up on 12 Coolest Gadgets That Are Worth Buying. Video has 70k views. Not convinced this is any kind of signal (significant or insignificant). But nice to see it getting noticed. 

Tried to make this a slightly less lame straw, and had a look at the incidence of PLAYR on google trends, and it doesn't really show much. Interest really peaked back in 2016. Explored a few more related search terms/topics, but all were roughly similar (though noticed if you check the Catapult PLAYR SmartCoach System Topic, the interest shifts from Ethiopia and Mongolia as number one, to Poland, Norway, Canada, and Denmark. Maybe someone that knows more can comment on sales focus of CAT? Growing in Europe? 

Disc: Don't own CAT, but have watched for a while and contemplated it.