Understanding the power of the business model, economic moats and tech dominance.
· The power of the Software as a service (Saas) business model has come to light recently, particularly in cases where a business is super scale able, as is with IRI
· Once a customer has integrated IRI’s technology into their management systems, they tend to be very sticky. This is because it is extremely costly and time-consuming for the business to then integrate an alternate software and train staff to use it
· This is reflected as “close to 90%’s of IRI’s revenues are sticky” – multiyear contracts etc.
· This stickiness allows IRI to slowly rise their prices YoY without clients deciding to run for the hills
· Thus in the long run, operating leverage is a powerful tool for management as they can begin to make more money from existing clients from a similar cost base
· IR’s customers include many large firms such as banks, retails etc which means the chances of a client packing it up with IRI and shifting to a competitor is unlikely for the reasons explained above
· Past performance of the multi year (5+) contract strategy has been strong and there is no reason to think this will change.