Company Report
Last edited 4 years ago
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#Business Model/Strategy
stale
Added 5 years ago

Did we know Kogan was entering car sales? Received an email advertising their service - relatively tempting with a price guarantee attached!

that said, I don’t remember an announcement but that wouldn’t surprise me. They recently said they would enter energy so cars was probably announced a while ago.

they are selling everything else and it seems more of a vehicle buying service rather than a direct competitor to car sales. In reality, probably doesn’t cost them very much and increases the use of the Kogan brand and cross selling (I just signed up for Kogan nbn).