Company Report
Last edited 4 years ago
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#Industry/competitors
stale
Added 4 years ago

Another US deal in this space. The Wall Street Journal reports, 11/2/20, this deal has the following objective.  "The logic of the deals is sim­ple: Sports books, which sud­denly have an op­por­tu-nity to reach cus­tomers across the U.S., are re­ly­ing on me­dia com­pa­nies to de­liver po­ten­tial bet­tors. Me­dia com­pa­nies, mean­while, are sell­ing ac­cess to their au­di-ences and seek­ing spon­sor-ships for new con­tent aimed at gam­bling en­thu­si­asts."

"Sports-bet­ting op­er­a­tor William Hill US and Vi­a­com­CBS Inc.’s CBS Sports have agreed to a deal that would en­able the gam­bling com­pany to seek new cus-tomers among the me­dia gi­ant’s au­di­ence, the com­pa-nies said Mon­day.  William Hill agreed to pay CBS Sports a fee for ac­cess to its au­di­ence and spon­sor­ships across CBS Sports con­tent, ac­cord­ing to peo­ple fa­mil­iar with the mat­ter. The deal, which in­cludes in­cen­tives for hit­ting cer­tain tar­gets, is aimed at get­ting CBS Sports users to down­load the William Hill bet­ting app and put money into their bet­ting ac­counts, the peo­ple said."
 

PBH is facing the significant competition across the US landscape. While it's app is unique (I am a New Jersey resident and have used it several times throughout the college football season) if people are being driven to other solutions, it will be hard for them to thrive here in the US market. CBS shows major sports events on a national basis. Lots of Eyeballs.