Contract between The University of Colorado and PointsBet is believed to be the first high-profile sports gambling deal in major college athletics.

The University of Colorado will get at least $1.625 million as part of a five-year advertising agreement with the gambling company, as well as receiving a $30 referral fee for each new gambling customer it sends to PointsBet.

That’s according to a copy of the contract between PointsBet and Buffalo Sports Properties LLC, CU’s private fundraising wing, which is listed as the primary provider in the deal. Sports Illustrated obtained a copy of the contract through a public records request.

https://www.si.com/college/2020/10/03/inside-colorado-pointsbet-deal