Some triggers for the stock:

• Fixed price partnership with OTK for a new game to be released by Dec 2022
• Release of the legally blonde game by Dec 2021

Risks:

• Not able to develop the new games or monetize existing games
• Delays, cost overruns or poor performance of new games will impact the co severely
• The partnership with OTK means they are relying on 3rd party which comes with risks and benefits as well

Playside - Notes from the call with Gery Sakkas: 

• Operating for 10 years now
• largest game developer in Australia
• Went public in Dec 2020 on ASX 
• Develop games for Hollywood studio, gamers - Blue Chip clients
• Partnerships with Influencers

FY21: 

• 10.88M revenue increase of 55% YoY 
• Increase 60 to 100 developers now
• Acquired Dumb ways to Die 1.5x multiple 
• long term agreement with Team17 for age of darkness 
• Contract hire agreement with META/Facebook - VR space work; doubled the team in few months here
• Game Industry is large - 200 Billion ; large than movies + music together
• Hollywood publishers will pay more for quality and timely delivery 
• Picked projects left by other developers 
• FB is hiring 10k developers for Meta in next few years
• Relationships and reputation is very critical for playside

Key Pillars

• Original IP - games they make themselves; own everything 
• Licensing - Work for movie studios; gets cut 
• Work for Hire - work contract for 8-12 months; Fixed price or on-going 
• Influencer Partnership - Flexible pricing - Build games with them - Developing one with Laserbeam; Revenue sharing 
• E-Sports - 27% owned 

Competitive Advantages: 

• Investment in FB ads, investment in data teams for user acquisition
• Reduce CAC user acquisition cost - Data teams help with that 
• User Acquisition on Mobile 
• Brand Relationship 
• Influencer Partnership

Age of Darkness- PC game: 

• 90% positive reviews on Steam 
• Successful Launch 
• Adding multiplayer 
• Global launch soon 

Roadmap: 

• LaserBeam 
• Legally Blonde 
• The Godfather 
• World boss 
• Darco 
• Dumb ways to die 

• Need to keep players engaged 
• Live stream of the game is the key rather than a new version of the game next year 
• The first game on Oculus 
• On AR build the first game 
• Thinking 5 years ahead rather than for today
• How things will work in augmented reality 
• metaverse and AR will be the near future

Questions: 

• What is metaverse?  
• Internet realised in 3D 
• Attend a concert from different games with your avatar
• FB is creating meta apps 
• Everything - 
• EPIC games doing great on the metaverse 
• Everyone can contribute to metaverse but can't own it 
• How games are launched? 

Mobile Titles

• 8-12 months development cycle 
• use case , soft launch , KPI's 
• Followed by launch 
• PC Games: 
• Similar to movie launches 
• Games can make more money even after years of launch 
• games are addictive - users are there for 10+ years 

• What do you do when there is no traction on the project? 

• Don't want lumpy growth; 
• Testing product constantly - whole way along in other countries 
• Godfather - tested using FB Ads 
• Good idea during the soft launch 
• Can use that time to learn and figure out 
• Let the community know earlier 
• Listen to feedback and Pivot 
• Mitigate risk by using partnserships - Team17

what do you Worry about most? 

• Key focus - Morale of the staff 
• Scale responsibly 
• Culture is very important 
• Staff is the key to PLY 
• Growing the team - Superstar Team 
• Support the team is key