Company Report
Last edited 2 years ago
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#Bull Case
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Last edited 4 years ago

Whispir is a SAAS communications company.  They have a large range of international customers, including Virgin, Disney, Foxtel, AGL, Fire and Rescue NSW and WA,  NZ Police, recently the Victorian Government among others.  WSP:ASX basically takes the many ways customers communicate with companies,(SMS, Facebook, Email, Twitter, Push) and puts it all in one place...So that a staff member can respond via one platform to all others.  WSP makes it easy to use with no coding experience needed, drag and drop designer, and other features.

They seem to be aiming for large international companies, and have partnered with Venture Capital to help grab some of the market share.  I do like that they are after large companies and government bodies as that should provide them with with some "feathers in their hat", both in regards to sales and financial stability.   This could be why their sales growth is  'slow', because the big fish are harder to catch

In their 2020 Annual Report they had 124.1% customer REVENUE retention, and that the TAM that WSP can tap into "might be" $170 Billion in 2024.  Not saying that they are going to get 1% of that, but a rising tide lifts all boats might put WSP in the right industry.

Ways that companies use WSP are, staff rostering/timetables, communicating with Job Applicants, automating account enquiries and service issues, updating the public on fires and emergencies.  The bigger the companies the more important this software is.

The programs features obviously can be tweaked to customers needs and new addons developed.

About 79% of their revenue come from Australia and N.Z.  (an increase of 24% y.o.y), 17% from Asia (up 44% y.o.y) and about 4% the US and Switzerland. 

This company is surprisingly easy to undersand and pretty obvious when you start researching it.  

They are also trying to upgrade their communications platform to be intelligent.  This increases their use case, and may add to the bear case if its not executed well.

**ALL OF THIS INFORMATION HAS NOT BEEN CHANNEL CHECKED AND HAS BEEN TAKED FROM WHISPIR**

#Management
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Added 4 years ago

At the risk of sounding like a plonker, I do think that the Board need to level up on skills and diversity.

I believe that they are doing just that with their most recent addition, Fiona Milne, Head of A.I and Data who has a background in astrophysics, has more than 10 years' experience in data science.  Ms Milne has worked on machine learning projects for NAB, Odds.com.au, MYOB and the ACCC. She joins Whispir from Eliiza, a machine learning and AI organisation. Fiona is also the founder of Women in Machine Learning & Data Science whose mission is to support, promote and develop women and gender minorities practising and working in the field.  

Compare her to Jeromy Wells, co-founder and CEO.  This appears to be his first Rodeo, and has executed his idea very well.  I am unsure whether the Chairman, Brendan Flieter, who is also currently the Chairman of Kennards Hire, before that Godfreys Group and was the former CEO of Crazy Johns,   has the tech focus I would expect, however, I am sure he has some powers he brings to the team.

Ben Erskine is Head of Marketing and was also Head of Marketing for XRO Australia.  

None of the Management teams stats are displayed on their website.   You have to dig a bit deeper.... Are they hiding their inexperience?  Probably not???

Recently the old CFO resigned and was replaced with Justin Owen....  Does this hint at a possible issue with culture in the company???

Perhaps..

Glassdoor reviews are actually some of the worst I've read... On par with Collection House Ltd, who had scathing remarks about their product, their development ideas, their leader...  These reviews were balanced out with weekly breakfast provided in the office which was a nice touch.

Lets hope they continue to recruit great talent.