Bull:

Management continues to hit sales targets. Increase in staff and overseas sales. 
Company approaches breakeven with no debt. Acquisition of RapidID (through cash + shares) great addition to the product, increasing value for current clients, moreover, improving the sale's pitch. 

Bear:
Speculate - an economic downturn would see sales stagnate before breakeven, potentially losing customers as companies consolidate finances. Looking for a slow-down in sales.