The more I look into Xero the more conviction I gain, At first glance most will assume this is just an online accounting company. So what is the market missing? Xero has taken notice of the importance/rise of predictive insights/machine learning (2 huge macro trends-data analytics and AI), They are moving into these areas make no mistake. This is exactly what great companies do they adapt and innovate so they're always current and forward looking. People viewing this stock from a P/E stance are grossly missing the big picture and will probably never be able to buy it under their criteria, It's Eps only went positive last year (2020) and I believe it has a long road map with a lot of growth left and the best may yet to be seen. If Xero can successfully transition into the data/AI landscape it will be a game changer and the amount of value it will offer it's users will make it very difficult for them to stop using their services (which is already a reality). I can quite easily see this company being worth north of 200B~ within 5 Years if it's able to execute.

Probably not a bad long term entry around $116~, in the future it's hard to imagine this not being much higher. Looking at the markets now I see a lot of opportunity to actually build a quality core portfolio on the ASX. Stocks like APX,XRO,ALU,CSL are all on quite large discounts if you ask me and people will probably look back on these prices wishing they bought more.