I heard that too @Summer12 The Swiss are always ahead of the curve on this stuff. You can buy a Big Mac at Macca's in Lugano with Bitcoin, as well as pay your council rates. There's also no capital gains taxes.
Some other recent developments that highlight growing adoption:
The Square POS terminal upgrade last month allows over 4 million US merchants to accept Bitcoin with the press of a button (in fact, you can pay in fiat, receive.bitcoin, or visa versa, or any combination). Interestingly, the highest use case so far is small business choosing to convert a percentage of sales to Bitcoin. And because it has zero fees, many merchants are providing customers a discount if they pay in btc. Competition being what it is, other POS providers are reportedly looking to roll out the same thing as charge backs and c/card processing fees are regarded as significant pain points for merchants.
The other one was Harvard's endowment fund revealing a ~$443M stake in BlackRock's Bitcoin ETF (IBIT), making it their largest public equity holding, albeit less than 1% of the total. It was also the largest addition to the fund in Q3 and represents double their gold exposure.
And then you have the world's largest asset manager, Blackrock, recommending a 1-2% allocation for its sophisticated investors, and their CEO Larry Fink saying at a recent event that Sovereign Wealth funds are buying.
The Overton window has shifted in a big way over the last 12 months.
And although Buffett's is not a fan, he clearly gets the problem: https://x.com/i/status/1999259907938213918
Anyway, it's my highest conviction and highest weight holding, crazy as it seems :)