Economist (17Nov21): How to build a metaverse
"As Silicon Valley gears itself up for a new round of metaverse-building, it’s worth looking at what lessons can be learned from the highly-successful world of gaming. Although “Second Life” is probably the most well known persistent virtual world, it has been surpassed by newer virtual worlds that have sold their experiences through gaming. ...... Building a true Stephenson-type metaverse will need some mechanism to get individuals interested in spending time there in the first place, and games seem to be the way to do it. "
The next trend?? The one-up from social media where crowds can gather and attend virtual events (eg concerts, product releases, shopping sprees, realestate showings, who knows??)
Benefits from user-created content as well as company created content - hence an endless supply of content just like the internet. This is where Non-fungible tokens is crucial for branding and digital art purposes. Nike and some other large companies have already moved to grab NFT of their logo and other accompanying intangibles. Cat memes and other popular recognisable art/design/cultural media pieces are going to be used to attract members and decorate virtual worlds. NFTs are the only way digital creators can get rewards for their efforts.
My question is.... how to invest? I see Augmented Reality & Virtual Reality as the building blocks. So investing in the 'infrastructure' of the content creation world would be a start. I'm thinking the following areas:
Facebook has already rebranded themselves... about to change their stock code on 1 Dec. Apparently 20% of their staff are working on augmented reality/virtual reality projects.