Pinned straw:
Haha spot on @Wini, a great clip.
I am a little torn with this one. On one hand, impressive that EVS have been able to attract her. No question her resume appears to be an impressive one. The emphasis on change in the announcement makes me think there is some improvement to be made (this is hardly surprising ) -- perhaps in their offering or at least how they market themselves to companies -- and she will be responsible for driving any improvement, presumably. If EVS don't have any such plans -- or if she doesn't have plans to address current limitations -- then I agree this is likely to add little value to the underlying business.
Is another highly paid C-suite executive really what a company like EVS needs?
I feel that a lot of small caps get very heavy on the management side without having the actual workers underneath to warrant it.
It could also be a very empty title.
A girl I went to uni with was very driven to achieve a C-suite title and ended up becoming Chief Commercial Officer of a startup, which sounds very successful until you realise the startup employs a total of 10 people.