@Wini I know what you mean. 3 conversations in our household over the last 12 months:
Wife: Our cheapo airfryer is toast. Let's get a new one.
Me: Let's see what's good on the Breville website
Daughter (part-time barrista paying her way through Uni): Dad, can we get a better coffee machine?
Me: Sure, here's what available on the Breville website, and I see Dean Merlo (her boss) recommends the Breville-XXXX
And, just 2 days ago...
Wife: I'd like to get a slow oooker.
Me: Well, there's this Breville model which is just a slow cooker, and this combo slow cooker-pressure cooker with connection to online recipes. Which would you prefer?