I also attended the webinar.
There wasnt much substance or detail to what the partnership will deliver to customers - but Hitachi may not want to disclose too much for competitive reasons
And I find I cringe when Jason talks - its all just blah blah where he tries to come across forceful or confident in what he says by emphasising certain words - but just comes across as a clueless pretender.
And of course this a capital raising which Jason was promising wouldn't happen (but does anyone believe what he says any more?)
However I view this as a potential positive event for these reasons:
- If we continue under Jason's leadership as is the best we can hope for is the company is taken over at some low price which will leave most investors under water
- This investment is strategic for Hitachi (the right kind)
- The investment is in Industrial which is where the EVS value and potential sits
- Its the kind of major investor we need (vs VC's or companies like Thorney)
- The partnership has the potential to elevate Envirosuite's brand and visibility to their target market
- There should be some lift in sales if Envirosuite work it hard to at least get introductions at sites they arent in
- This will bring a director onto the board when better understanding of Envirosuites target customers and industry
- Hopefully it helps focus product development into areas with better returns (but could have the opposite - benefiting Hitachi but not Envirosuite)
- Potentially creates better discussions on the board to offset Jason's poor leadership
However I temper this with some reality
- These strategic partnerships rarely work - they require a significant people investment on both sides - and a clear focus on what the outcomes are
- They succeed best when both parties have experience with successful partnerships - which Envirosuite clearly doesnt
- It sounds like there is product development required - however which I see as a high risk with Envirosuite and will slow things down
We need some kind of catalyst for Envirosuite - so hopefully this is it - or can lead to it.
Ultimately I think Jason needs to replaced for Envirosuite to realise its potential.
But I still come back to what originally attracted me to EVS - there is a large tailwind in Enviromental Science and Monitoring - and they have the potential to be the leader in their key segments. And they should be growing faster and be more profitable than they are. However I don't think current leadership or the board has what is needed to achieve it.
Meanwhile I continue holding (50% down on 1% RL holding) and hopefully this is a catalyst.
And mentally preparing myself to hear Jason using the partnership in future earnings reports as excuse for extra costs and not getting to free cashflow