I am a visual learner so a picture always helps me. This shows total expenses, total revenue and NPAT. Is this an inflection point or simply a continuation of the maturation process? 

2015 and 2016 were characterised by personnel additions to sales, marketing and tech teams with marginal improvements in top-line growth. Credit where it is due - seeing the error in their approach and reducing their headcount from 21 to 9 in 2017. Twelve months into the business review and the bleeding has stopped. Can they however, generate enough market penetration with the smaller team to create meaningful revenue growth?