-Business is becoming increasingly globalised
-Requires long distance communication
-To do this, company's invest in infrastructure including software (Skype for business) and devices (Phones, microphones, webcams)
-However, for this investment to produce a return the systems must work correctly. I cant tell you how many times ive been in a conference call and experienced technical difficulties.
-Integrate Research (IR) develops and sells software to predict difficulties, optimise systems and provide trouble shooting advice
-With increasing globalisation and long-distance communication, I believe there will be increased demand for IR's products