The same thing held me back @mikebrisy, and, as @GazD points out, the worry that their offering just becomes a commodified feature of Apple/Android.

But, the growth in active users and revenue definitely says something.

One gripe: it's a bit cute to ignore almost $11m in stock based compensation when talking about underlying EBITDA/profit. Factor that in, and profit and EBITDA look like they are getting worse -- at least for the latest quarter, but also for the latest full financial year.

Those costs are very real.

Still, there's no denying it's been a good performer from a share price perspective: shares are up >4x since listing in 2019 and 3x since the start of the year. Well done to shareholders, but a 10x-plus price to sales makes it additionally tough for me to get excited.

Of course, they could push a lot harder on things like data monetisation, advertising and subscriptions -- which they intend to do -- so maybe that multiple drops quickly?

@Strawman the multiple kind of has to drop quickly for the current valuation to be semi reasonable but I believe it will. Great point about stock based comp.

It’s definitely a fundie favourite at the moment.

The argument i’ve heard as to why it won’t be commoditised by apple/android is it is cross platform - ie one family member may have android and another apple etc. Again not so sure about that but guess could be right.

Supposedly the tracking is two way as in the kids can track their parents too. All sounds creepy to me but guess what you get used too.

In the US it’s bundled with the equivalent of NRMA and hence the take up is quite strong. Apparently been in the top 5 of all apps on download which is quite an achievement.

The run last few months is because the founder finally agreed to allow advertising for free users hence why they expect so much growth.

I am in the same boat as @mikebrisy, and I am astounded at how well it has performed (both operationally and share-price wise).

I hadn’t heard the cross platfom argument before (apple vs android) but makes some sense.

I also remember years ago when I first invested some of the big players had abandoned their plans for a similar product. Doesn’t mean they couldn’t change their minds but the larger the number of users the larger the network effect the greater the moat I guess

I definitely find it creepy too. However observing the campaign being run by the LNP for the upcoming state election here in Qld about our 'crime epidemic', particuarly by 'out of control youth' run in tandem with scare mongering by the only newspaper in the state 'The Courier Mail', it is easy to see why such products like Life360 will continue to grow in popularity.

Meanwhile the police came out several months ago saying youth crime has been steadily decreasing year on year going on 20 years but there was an uptick by 2.7% last year which was reported by the Courier as an 'alarming spike'. I wouldn't be too happy if I was returning 2.7% on my portfolio return a year.

Anyway sorry, bit of a rant and am not saying not to be safe but I find it infuriating that it's being made out as if you can't safely walk down the street without something nefarious happening and people buy into that fear.

@mikebrisy and @occy i can see the creepy side. Also interesting to hear how you’ve invested in those retail products you use (and probably value) @mikebrisy . As a father of three young girls I’m pretty sure we’ll be using this in a few years not to be creepy but more for practical reasons and I believe the world is probalistically safe @occy but when it comes to my children I’m happy to take the reassurance and practical benefits of knowing where the members of the team are!

So coming full circle @mikebrisy maybe I invested as a (future) customer just like you’ve always done…