Pinned straw:
A few thoughts on DTL and Microsoft price changes.
Firstly, In the Aussie market the following companies have the license to transact Microsoft Enterprise Agreements:
Changes to Microsoft's incentive structures happen every year. This time 5 years ago, resellers got great fees at renewal of Enterprise agreements and at the annual true-up (most EA's last for 3 years). Since then they scrapped fees to resellers at true-up. Now the change they're doing is taking some big agreements entirely in house, so some of the largest companies in Australia will no longer engage with a reseller at all when they next renew with Microsoft. For the remaining Enterprise Agreement customers it will only impact level A through C. All Level D customers there won't be an impact on the reseller. We are seeing the resellers respond by introducing software license / subscription management services to customers to make up for the value-add services they have traditionally provided customers around True-up and renewal time.
What does this mean. ... Well Microsoft doesn't reduce its partner marketing spend, they just re-direct it into other areas. In the last 5 years, this has principally been around driving consumption of anything cloud / Azure related. So partners are increasingly being incentivised to deliver services around the Microsoft Stack. This includes Modern Workplace, Data and AI, CRM (Dynamics), Azure etc etc etc. Separately they've also introduced, quite a few years back, the Cloud Service Provider (CSP) model which is another program releasers can use to sell Microsoft licenses outside of the Microsoft Enterprise Agreement. Many resellers have been moving smaller customers away from EAs through to CSP licensing for some time now. It's only a small area that's now impacted.
Successful resellers will be ones that are able to effectively transition from a model whereby they clip the ticket, to one where they provide implementation and managed services around the Microsoft stack.
In other relevant news. SoftwareOne is Acquiring Crayon. https://www.reuters.com/markets/deals/softwareone-announces-deal-buy-norwegian-rival-crayon-2024-12-19/
So we'll see more consolidation and the ones in this space that will survive will be the ones that are able to transition away from being a broker / single throat to choke for access to technology, to a services company that can implement solutions.
Disc. I'm an industry insider. Feel free to msg me if you have more specific questions.