Pinned straw:
A different perspective from me.
I am no fan of Joyce. Having seen many other airlines go bust because of bloated costs, I get why he needed to do what he did, but HOW he went about to do what he did is another matter entirely - history has rightfully judged him harshly and each of us wil have our own views on it.
I was eagerly anticipating the book - drove to various stores to hunt it down the day it was published. But about 2-3 chapters in, it was clear that this was an all-out personal attack on Joyce, Groyder etc, and there was deliberately intended collateral damage to many along the way. A recap of the "see-I-was-so-smart-to-point-it-all-out" points made during the turmoil with the complete benefit of being able to piece/re-piece the narrative with full 20/20 hindsight.
It really felt like Joe completely played the persons, not the ball. I have always struggled with smart-arsey journalists who think they have figured it all out from the sidelines - Joe was undoubtedly top dog, but this book took it to a new level.
This completely crossed the line for me, from what started as really good investigative journalism, to outright, relentless personal vendetta. Wish I hadn't read it over the festive season ...