I agree it's a huge opportunity @Jarrahman -- but Catapult tried to crack the "prosumer" market a little while ago, with the acquisition of PLAYERTEK in 2016. It didnt work out too well... Maybe poor execution, or the target market wasn't yet ready for the offering, or just preferred more basic consumer product alternatives? They still refer to the opportunity occasionally, but I don't think they'll dedicate much resources to it for a while. At least not until growth opportunities fade in the professional segment. And that's probably a good thing.

The local amateur market is definitely a few rungs down the ladder! We're currently using Veo cameras for all our games and their basic tools are quite good for this level - about $5k for the kit and an annual $1,000 subscription for the basic package. We're getting immense value out of it and would certainly look at adding the higher package if I knew our coaches would use it.

It's coming, but not for a while.

I liken it to a concert, when the person in front of you stands up and blocks your view, you have to as well!

In between the coaches and the data are sports science specialists that interpret the data , and advise in training . It’s knowing what to do with the data that makes a difference , not the software

True that @l1l1l1 however you can't do anything with the data if you haven't got the data, and Catapult provides the hardware and software to collect the data, so it's a key step in the process. The investment thesis is that data collection in sports is only going to become more and more important and Catapult are well positioned to capitalise on that.

I figure when the infrastructure and products become available the ‘best practice’ and tailored fitness campaigns, time on field, etc will be all inputted into the software modelling to assist in focussing the coach’s attention to certain players or areas.

Add in the idea of opposition analysis, both team and individual, as well as the champion data info and it’s an enormous addressable market.

top it off with digital scoreboard integration and we’re absolutely laughing!

Im all in on Catapult, both SM and IRL. I was responding to the prosumer comment.

I think the attempt at Prosumer was flawed on several fronts.

1) they didnt appear to have a marketing team that knew how to sell direct to customer through Social media

2) Their reliance on the so called "halo effect" instead of paying a sports star to endorse was beyond a joke

3) they appeared to have no insight into who their customers actually were. They should have bought one of the grass roots game scheduling companies and used that to build their presence in the prosumer market, marketing their product to players. these solutions already track minor stats they are entered in the scoreboard, like basketball.

Beyond that, the whole retail health/fitness tacking software has a large problem. it is present still in companies like Strava, and Fitbit, both of which struggle with profitability btw. The ability for these apps to effect change in behavior, or noticeable improvements in performance in users at the sub eleite level. getting data from a sleep app or fitness app is nice to see, but does not usually translate into behavior changes or noticeable benefits.