Forum Topics CAT CAT Competitors

Pinned straw:

Added 6 months ago

Just saw a tweet from Andrew Brown which shared Nelnet Inc.'s 2024 Shareholder Letter -- these guys own HUDL, which is a competitor to Catapult. And it looks like yhey are doing pretty well.

Of course, that doesnt mean both companies cant succeed, but given the recent surge in Catapult bullishness, I thought it worth sharing.

You can read the full thing here:

1497956_Shareholder_Letter_2024_022725_FINAL.pdf

Here's a AI summary that focuses just on the HUDL part:

Hudl, in which Nelnet holds a 22% preferred equity interest, is a leading vertical SaaS company that serves the global sports ecosystem—including coaches, athletes, analysts, recruiters, fans, and parents—across all levels of play. In 2024, Hudl made significant progress by acquiring Statsbomb, a move that enhanced its advanced analytics capabilities for soccer and football. The company also expanded into high school content and launched new tools to streamline communication and scheduling between teams and parents, addressing a fragmented and frustrating process for many.

Hudl’s streaming service, Hudl TV, and its ticketing platform both saw strong adoption, with more than 10,000 organizations using them last year. The company also expanded its connected hardware ecosystem—such as automated cameras and wearables—to make data and video capture seamless. Hudl now serves over 300,000 teams across 40+ sports in 180 countries and distributes content to more than 85 million fans and parents. It holds a dominant position in U.S. high school football, with more than 90% market share, and has built a balanced presence across both the “Competitive” (high school and club sports) and “Elite” (college and professional) segments.

Looking ahead, Hudl aims to grow its total addressable market by extending its platform with new solutions, continuing its acquisition strategy, and enhancing the value of its ecosystem. Nelnet sees Hudl as one of its most impactful investments to date, with a long runway for continued expansion and innovation.

Valueinvestor0909
Added 6 months ago

Interesting that Huddle serves 300K teams and CAT defines its TAM 200K pro teams.

14
Valueinvestor0909
Added 6 months ago

Interesting that Huddle serves 300K teams and CAT defines its TAM 200K pro teams.

12

Strawman
Added 6 months ago

Mostly high school teams I believe @Valueinvestor0909, so a different target market than CAT (for now)

20

mikebrisy
Added 6 months ago

@Strawman and @Valueinvestor0909, as I understand, Hudl is the leader in video driven analysis in several codes incl.rugby, soccer, and basketball and its Scouting tool is the industry standard in some sports (presumably because of its adoption on lower tier leagues?). So in some codes they complement and in others they compere.

As they broaden their offerings (Hudl has done some acquisitions to boarden its capability), they are increasingly coming into competition with each other. $CAT's acquisition in 2021 of SBG Sport Software (with Racewatch used in F1 and its video capability) was - I believe - primarily aimed at playing catchup to enable $CAT to compete with HUDL in video analysis offerings.

Overall, from my research, $CAT has the stronger offering on data captured by the wearable, around performance and fitness.

My sense is we are going to see fierce compition bween HUDL and $CAT over the next 10 years. While Statsports has a narrower, wearables offering and is strong in Rubgy Union and Soccer, overall HUDL is the main competitor to $CAT.

31

Jarrahman
Added 6 months ago

I have amateur experience with Hudl and it's a piece of crap.

The cameras are incredibly challenging to set up, the vision is ordinary and the software is clunky and frustrating.

Not a fan.

We're forced to use it with our amateur AFL vision and it's rubbish.


27

Strawman
Added 6 months ago

That's good to know @Jarrahman!

19