Pinned straw:
I had ChatGPT pull all the customer logos from the Perch website this morning. ChatGPT is sooooo good.

Here are some notes I took for the Perch acquisition webinar just now:
Long admired this enterprise software What? Data and precision in the weight room How? Compact 3D weight rack camera Battle tested in weight rooms over a decade Turn subjective coaching into a quantifiable, personal, repeatable process. 3 mission critical areas: -Planning of workouts -Inaudible -Training athletes
Strategic acquisition
Strength training is essential Brings it out of the silo Merge with on-field metrics Athlete load and recovery We can help scale it Expand beyond North America
Analyst questions
Revenue growth and margins? Accretive to us and profitable, still fairly small. It's really about integration. We’re impressed with how they've done with rule of 40 given their size. We can help with their scale without adding costs. Split professional (and elite amateur?) 90% coming from Pro side, very similar to CAT. No incremental RnD anticipated. We're pulling in some of theirs, offset by topline. Some engineering work connecting data, but feel established in that. How was deal initiated, how arrive at pricing? We've known them for quite some time, they're neighbours in Boston. Admired them. 2 founders have similar ethos. Customer focused. We talk to companies once a week, knock on our door. Their growth strategy and cash position… The team and the founders come along with it. Innovation synergy Development or deployment beyond current use cases? Yes. Our in-house tech would benefit from how they capture with computer vision and algos. That would be longer term, first is integration.