Pinned straw:
Great question @jcmleng - and it took me a while to get to that myself.
I think there are several elements to the "disappointment":
And despite using some positive benchmarks and making some positive statements, I don't think these were tangible enough for many holders and "the market" to continue to believe. So I think the market has put a lot of "risk" onto this, and will now adopt a "show me the money" approach.
And of course, when some holders leave the register, is creates the short term negative momentum that feeds itself.
I don't think anyone can say with any certainty what peak sales for SOFDRA in the US will be. And so the revaluation can be argued to be perfectly rational.
But if you believe, like I do, that they can get to > A$70m revenue in FY26 and >$125m in FY27 (i.e., as a lower bound on the range), then $0.15 is undervalued. If you don't believe that, then maybe the market is right.