I'll second @edgescape on that @Chagsy - it is brilliant the value members can add with expert (or at least well-informed, professional) personal experience of an industry or product, so I've definitely sat up and taken notice.
Everything I have written up to this point, is based on Andreas's statement that the US NUC:VQ is a $1.1bn market (US or AUD, I am less than clear based on what's been said, but that could be the least of my problems!). It has caused me to do start a deep dive into the market.
One peer-reviewed article in JAMA certainly backs up @Chagsy's personal anecdote based on his own clincal practice. I pasted the abstract and highlighted the relevant data and trends.
TLDR over the period 2004 to 2016, CTPA grew very rapidly, as V/Q Scans (what Andreas referred to as NUC:VQ), declined rapidly.
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Abstract
Importance In response to calls to reduce unnecessary diagnostic testing with computed tomographic pulmonary angiography (CTPA) for suspected pulmonary embolism (PE), there have been growing efforts to create and implement decision rules for PE testing. It is unclear if the use of advanced imaging tests for PE has diminished over time.
Objective To assess the use of advanced imaging tests, including chest computed tomography (CT) (ie, all chest CT except for CTPA), CTPA, and ventilation-perfusion (V/Q) scan, for PE from 2004 to 2016.
Design, Setting, and Participants Cohort study of adults by age group (18-64 years and ≥65 years) enrolled in 7 US integrated and mixed-model health care systems. Joinpoint regression analysis was used to identify years with statistically significant changes in imaging rates and to calculate average annual percentage change (growth) from 2004 to 2007, 2008 to 2011, and 2012 to 2016. Analyses were conducted between June 11, 2019, and March 18, 2020.
Main Outcomes and Measures Rates of chest CT, CTPA, and V/Q scan by year and age, as well as annual change in rates over time.
Results Overall, 3.6 to 4.8 million enrollees were included each year of the study, for a total of 52 343 517 person-years of follow-up data. Adults aged 18 to 64 years accounted for 42 223 712 person-years (80.7%) and those 65 years or older accounted for 10 119 805 person-years (19.3%). Female enrollees accounted for 27 712 571 person-years (52.9%). From 2004 and 2016, chest CT use increased by 66.3% (average annual growth, 4.4% per year), CTPA use increased by 450.0% (average annual growth, 16.3% per year), and V/Q scan use decreased by 47.1% (decreasing by 4.9% per year). The use of CTPA increased most rapidly from 2004 to 2006 (44.6% in those aged 18-64 years and 43.9% in those ≥65 years), with ongoing rapid growth from 2006 to 2010 (annual growth, 19.8% in those aged 18-64 years and 18.3% in those ≥65 years) and persistent but slower growth in the most recent years (annual growth, 4.3% in those aged 18-64 years and 3.0% in those ≥65 years from 2010 to 2016). The use of V/Q scanning decreased steadily since 2004.
Conclusions and Relevance From 2004 to 2016, rates of chest CT and CTPA for suspected PE continued to increase among adults but at a slower pace in more contemporary years. Efforts to combat overuse have not been completely successful as reflected by ongoing growth, rather than decline, of chest CT use. Whether the observed imaging use was appropriate or was associated with improved patient outcomes is unknown.
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So, my questions are: Did this trend continue from 2016 until today? And will it continue into the future? And, importantly, can I indepedently verfiy the NUQ:V/Q market size?
So far, based on limited research I can find no independent source that verifies Andreas' statement of the size of the NUQ:VQ market. Now that doesn't mean for one minute that I don't believe him. Afterall, the collective experience of the $4DX management team and board in pulmonary diagnosis is many orders of magnitude greater than my few hours of research over the years in this area. A little humility goes a long. But equally, these guys and gals cannot be said to be independent.
While I have only a small portfolio exposure to $4DX at the moment, a pre-requisite for increasing my holding (apart from price) is definitely clarifying this question. In fact, if I can't find on independent source to verfiy the market size today, and if I think the V/Q market is actually still declining, and continued to decline from 2016, then I'll consider taking profits from my current position, and regrouping until I know more about what I am doing.
The great thing about the US market is that there are publically accessble databases on Medicare and Medicaid procedures reimbursed by code, and base on age prevalence of certain conditions it is possible to estimate the public-private split. So, this is very do-able analysis. (Although it is now 20 years since my dark suit consulting days when I have manually done a travel through the datasets. I wonder if AI can help me?)
In writing this, I recognise that there is much more to $4DX than CT:VQ. However, as that was the sole basis of my valuation yesterday, I have to be rigorous and not entertain thesis creep.
If I lose confidence in the $1bn market estimate, I will withdraw my $4DX valuation, and eat humble pie.