@Chagsy yes, it is fascinating to follow this and I've been thinking along similar lines - not that I have any answers.
My point of this post is to try and put the current attention this is getting in the mainstream public into a long history of innovation, research, testing, approval and commercialisation.
Regarding margin capture, first, there are several ways this might play out, as I think about it. (On reading the following, I think it might be less than clear!)
Model 1: From my understanding, LLMs are converging faster and faster, so the AI companies will need to go downstream to create specialised applications specific to each industry verticle or function, in order to capture margin. We are seeing this, for example, with the specific tools being annouced by the likes of Antropic. In this model, the AI companies come into competition for margin with legacy SaaS players. If the competition is meaningful, margins will compress. (Later on, I explain why I don't think this is the battle that will play out.)
Model 2: New "AI native health specialists" build new tools from scratch and secure a foothold with customers from which they build out over time. Same as Model 1, but new "AI-native start-ups" are distinct from the LLM owners. As such, they'll also be subject to any squeeze from the LLM-owners on token costs, so it is a risk for them too,
Model 3: Incumbent SaaS players integrate AI into their offerings. Depending on their pricing power, they will seek to pass on any AI-token costs to customers, ... like a fuel price or other input cost pass-through in others industries. The token cost will be tranparent. If token cost becomes an issue, customers will presumably be able to select how much "computer power" they want to use, perhaps according to the clinical priority.
As with many other verticle integrations, the ability to capture margin ebbs and flows over time.
So coming back to $PME: is their product, the user experience, the worflow integration, the regulatory compliance assurance, the ability to seamlessly integrate a range of proprietary tools, the security, the seamless control of new releases and features, ,,, and other things ... does it all add up to a strong enough moat? If it does, then I can see that they might be able to pass on token costs or other rent-seeking behaviour from the AI/LLM companies. In that case the'll be able to defend margins, although we might see demand elasticity by the end users depending on just how expensive the tokens get.
So, one thing I am watching for specifically, is does some genius develop a proprietary, analytical capability - likely using AI - that is able to deliver not just image analysis, but analysis and integrated clinical reasoning with an order of magnitude greater efficiency? The quest for this has been going on for years, and there have been many milestones along the way.
At this point it is worthwhile recapping the journey of technology developing in medical image analysis. A very rough history to date has been:
1970s-80s: computer assisted detection (CAD), rules based and heuristic (e.g. edge detection)
1990s: first computer aided detectiin tools in mammography and X-rays (lung nodules). The clinical impact was modest due to high false-positive rates.
2000-2011: Machine learning and "support vector machines" applied to tumor classification, texture analysis, lesion segmentation.
2004-2010: First CAD FDA approvals ,... but clincal value remained debated.
2012-2016: Deep learning revolution;
2012: AlexNet and ImageNet Brealthough
2015-16: First neural networks match or exceed clinician (skin cancer, 2016), dibetic retinopathy (Google Dep Mind, 2016), lung nodule detection.
2015-2016 marked the inflection when AI could match specialist level diagnostic accuracy for certain tasks, e.g. triage
2017: First FDA clearance for autonomous AI: IDx-DR (diabetic retinopathy)
2018-19: Explosion on radiology AI startups. Compaines include triage tools, stroke detection, PE detection, fracture detection.
2019: AI in stroke triage
Breathough moment: shift from research-base to reimbursible tools
2020-2022: Workflow and enterprise inegration (yo, $PME and several others ... vendor neutral software players in the ascedence!)
2020: COVID-19 accelerates AI in CT-based pnemonia classifiers
2021-2022: Platform consolidation, integration of AI tools in PACS
2022: "Transformer architecture" applied to medical imaging
2023: LLMs assist in reporting writing and clinical decision support; early integration into enterprise radiology systems
2023-25: Multimodal models combining imaging, clincal notes, pathology, genomics >>> dawn of unified diagnostic AI assistants
2025-26: AI transitioning from narrow detection / classification into multimodal clinical reasoning.
There is little doubt that the pace of innovation is accelerating. However, in order to capture value, any entity has to gain regulatory approval for the advancement, integrate the innovation into the clinical workflow, and this requires the ability to release changes into the live clinical environment - itself a critical capability - and of course the whole sales and procurement cycle and system investment lifecycle process.
So, I think the current major software vendors who are working hard to integrate AI tools into their platforms, have a strong moat. And that's partly because this isn't a new thing for them. They've already spent 1-2 decades integrating technical innovations - including ML and AI - into their commercial products. The commercial imaging software vendors, of which $PME is one, have been doing this as their core capability. And I believe developing that capability is going to be something that is very hard for an AI company, or even an AI-native-healthtech start up, to do.
I'm not ruling it out, but I think we will see it coming if we keep an eye out for it.