Report they are winning about 20-25% of new retail entrants. 

Most of Selfwealth's customers are Gen Y & millenials, who are digital native, and comfortable with hte selfwealth model.  

Report their market share is estimated to be about 5% of the retail market.  

Report applications submitted are far higher than the active trader numbers, and report that typically applicants can take up to 3 months to transition to active traders. This gives elfwealth high visibility on anticipated growth in the next 3-6 months.  

More than 1000 active traders are onboarded every week, and this pace on onboarding is continuing into July. At this rate, active customers will double this FY.  Selfwealth belive their account holder TAM to be 250 000 customers.  

Customer acquisition costs are falling, and is at around $60/client.  I estimete the payback period to be around 6 months.  Anecdotally, they are have been acquiring customers through one channel at a huge rate, with monthly targets hit in 3-4 days.  

International trading will initially be for the US stock markets, stating off as a beta in August, and rolled out in Q2.  Trading fees for US will be a flat $9.50 USD per trade, with exchange rates fees of 50 basis points.   Selfwealth expect the International platform will generate another 20-30% revenue over time.  

An improved mobile UI will be rolled out over the next few months, to further attract its Millenials / Gen Y target market. 

Selfwealth ETF (founded Nov 2019) will be a slow burn, as brokes / analysts will not reocmmned it without seeing a track record.