Just a further note about the article.

The author works at Apollo Hospitals, the largest private hospital operator and healhcare provider in India. Clearly, the opinion leaders are engaged, using BTM and publishing their research.

This bodes well for the India rollout.

It is also worth noting that, given that treatment with BTM will be a relatively high-cost procedure in a market with, overall, a lower ability to pay, the private chains will be important customers.

To give a sense of the scale of Apollo, I pulled the following off their annual report.