Pinned straw:
@thunderhead Quite a good overview of the numbers. But it doesn't really even get into proper first order thinking. Why has GM% fallen, and what does that mean going forward? What is the pathway to drugs reducing the symptons that create SA, and what is the pathway for this competition to reduce market demand (economics, market penetration etc.)? What is the source of competitive pressure and how might this change going forward (current, add back Phillips, other devices).
All that said, the end conclusion is the same in that over coming quarters the market will focus on the %GM result and the % revenue growth result, and SP will move accordingly. Thanks for sharing.