Pinned straw:
No doubt this business will take a hit with any business cycle downturn, but I would argue that the composition of its revenue has shifted towards less cyclical and more recurring elements over that time, with a sticky clientele to boot.
Combined with its pristine balance sheet and the capital allocation track record of the long-standing management team, I would say it deserves a multiple re-rate on account of its improved quality. The jury’s still out on the quantum though.