Pinned straw:
Disappointing to say the least @mikebrisy. Botanix never fails to frustrate. I think the board was still in shock at this decision which boils down to:
This would be a quick phone call not a delay of another 6 months for FDA to review. Absolute inefficiency at its best. Even the FDA expert lawyer was surprised that this was not addressed in the previous communications.
Upshot the human factors study can be run quickly and cheaply about $150k. They need 40 people to sit in a room and ensure that they can follow instructions on the packaging and not shove the applicator up their nose. It is for underarm sweat after all.
According to the CEO this process would be completed and ready to resubmit in roughly 2 months. It is the FDA that can take another 6 months to review their new label and human factors study. Sigh!
CEO states they are funded to approval. Will prepare for immediate roll out - manufacturing done, sales team trained and marketing / sales channels established to hit the ground running as soon as product is approved. The plan was always a Feb 24 launch for sales so a few months delay while annoying is not the end of the world.
Market seems to agree only a drop from 18c to 14c today. Traders leaving for greener quicker pastures. A buying opportunity - definitely.