Pinned straw:
@LifeCapital another difference between Objective and Altium is the go-to-market model.
Altium has a "digital go to market" strategy with an online store where you buy Altium Designer and 365. Obviously scaling Altium could be fast and low cost assuming it has found excellent product-market fit and they can be a leader in the field.
Objective is effectively selling "line of business" systems to government which can imply high cost of sale and then significant services to configure and integrate them. Government cloud can be a minefield with different security requirements depending on the jurisdiction or department which takes time to get agreed and implemented. E.g. Objective News Release in May 2022 announced the NZ Firearms Registry contract win, but this news story indicates the solution didn't go live until June 2023 https://www.rnz.co.nz/news/national/492332/firearms-registry-to-launch-this-week-nearly-four-years-after-it-was-proposed.
The risk with any software company is they can get stuck in a really competitive market space and their profit never really gets a big inflection because of the need to continue to invest in sales, marketing and R&D. I think with Objective Corp, the thing to watch is their operating margin which went backwards slightly last FY on a small increase in revenue.