Pinned straw:
Amazing how a stock can be down 75% from ATH and still be on a PE of 31. And it's not like things have gotten that bad – yet! There was so much blue sky baked in (pun warning). It also says something about how crowded the large cap growth trade is on the ASX. The effect is magnified when there is so little free float as is the case with DMP.
They definitely had a leadership position in Australia, but it was never really going to mean much outside Oz. It's a bit like CKF having a strong KFC game but taking the proceeds and investing in other concepts that almost universally flop. From memory 7 or so year ago they launched a Bunnings sausage sizzle type concept which, predictably, flopped.
Calling DMP a tech company because they streamlined the ordering process using the internet was always a bit of a stretch. Pizza Hut has a new owner too in Australia so it will be interesting to see how that plays out.