Pinned straw:
Maybe slightly off-topic, but after personal experience from Mum's dementia diagnosis, I can't see how all these trials that Cogstate seem to depend on succeed. This is compounded by the fact that sufferers find it hard to not just remember previous memory but learn and absorb knowledge. The last point is important so patients can participate properly and complete tasks in any trial.
I think this cognitive impairments not just affects Cogstate in the dementia/Alzheimer's space but the drug companies also that are trying to develop treatments and other diagnostic companies.
What we probably need more is better awareness so we can identify the signs earlier. Although it doesn't stop the inevitable, at least people will be better prepared and we can get identify more in the early stage that could increase the pool for drug trials.