This morning $LOV announced their CEO succession. I didn’t see that one coming.
ASX Announcement
Rock Star Victor Herrero is staying on for another year until 31st May 2025, and will be replaced by John Cheston, who I understand is currently the MD of Smiggle, in the $PMV stable.
Given that Victor only joined in late 2021, this wasn't a long tenure.
This morning I sold my entire holding at the open, for three reasons.
- Part of my thesis was that Victor's experience in leading Zara's Asia-Pacific expansion would be key to the group success in China
- Following last week's exchanges on here, I did a deep dive over the weekend into new store openings. Not that great, (See below)
- Shares are currently priced for perfection, and require flawless execution to sustain their premium.
Store Count
Assuming their global website is up-to-date AND that all franchises lists their store on it, I gleaned the following insights from some weekend data analysis.
- In the last few months, it appears few if any net new stores have opened in the US
- In ANZ it looks like they have opened only 3 net new stores since end 2023
- They still have only one store in Mainland China
- The main countries growing are Canada, Ireland, Germany, Belgium - 26 of the new stores by my count
- By my analysis stores have increased from 854 to just over 900 since Dec-23. About +50
Now my analysis might be wrong, because I had some data integrity issues with my web-scraping and data analytics, but I did do some manual checking, and I think it is directionally correct.
What is interesting, is that the counting confirmed my hypothesis about China. Despite having been open there for one year, they either haven't cracked the formula to rollout and/or the market conditions are not favourable.
I am working on other things today, but combined with the ongoing global consumer weakness, my hypothesis is that $LOV will be tracking along the lower bound of my valuation, indicating that it is significantly OVER-VALUED.
Hence I exited immediately this morning on the news about Victor. (This is one big tax bill I didn't want!)
Victor was on an extremely lucrative package. But hitting all his incentives required a continued strong global rollout. Maybe he knows something. Speculation, but can't help it.
Disc: Not held in RL, still held in SM