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#Gaurav on AUSBIZ 8.3.24
Added 2 months ago

Gaurav Sodhi has been a long term Bull on Lovisa and here are his latest thoughts post reporting season.

Gaurav is still very positive about Lovisa's future. He said he hopes to be still holding it in 5 or even 10 years time as they roll out around the world into a Global Brand.

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Last edited 2 months ago

This straw examines the performance of $LOV over recent years and considers how the business might evolve over the next decade, to form a basis for my valuation.

I’ve not been very reader-focused in writing it up, as it is more a download of the thought process I went through. So for those for whom life is too short, I’ll summarise the key messages below, and then for those who have developed their own valuations of $LOV and want to get into the details, I’ll leave it to you to wade through my brain dump (good luck!).

Key Messages

  • $LOV along with most of the retail sector has rallied strongly over the last 6-months
  • This has been driven by excessive market pessimism combined with operational outperformance by many, including $LOV
  • $LOV is still early in its global rollout, having established clear and compelling unit economics
  • The rate of the future rollout is a key unknown which drives uncertainty in the valuation
  • $LOV has significant optionality in capital management including i) new store openings, ii) dividend policy and iii) capital structure.


  • $24.80 ($19.50 - $30.50) – at constant FY23 LT Debt of $65m
  • $30 ($23 - $37) – capital structure with LT Debt of 0.5x EBITDA (“Levered Case”)
  • To achieve a 10% Return in the Levered Case requires a SP of $18.50 ($14 - $23)


  • At the current SP of $31.65, I’m a HOLD on $LOV. While at the top end of the valuation range with the current capital structure, it represents reasonably fair value considering the balance sheet and growth optionality.
  • I'm a Buy around $19 and a Sell above $36.


1. Retail Context

$LOV broadly reflects what has happened to the retail sector over the last 12 months. We saw a low point in market expectations around 6 months ago – when many were predicting a 2024 recession in US, EU and Australia, which would necessarily result in serious belt-tightening in discretionary categories.

While the results have indeed shown some slowdown, like-for-like (LFL) comparisons between the last quarter of calendar 2023 and trading updates in January and February have indicated the resilience of the consumer. With interest rate cuts anticipated in CY24, and job markets generally strong (albeit weakening), consumer confidence in US and Australia has picked up more recently. The EU area  and UK – both in recession – remain in the doldrums. While global economies are not yet out of the woods, it appears increasingly likely that many areas will avoid recession and recessions, where they occur, will likely be shallow and short-lived.

So, with this macro backdrop, retailers headed through 2023 preparing for the worst. Many managed inventories tightly, continued to benefit from normalised supply chains, and managed costs of doing business as well as they could in an effort to minimise the negative operating leverage of their high fixed cost bases. Certainly, there were significant profit falls, but generally retailers performed better than expected. SP's have rebounded accordingly.

$LOV reflects this broad trend. Compared with FY23, when the P/E was 30.5x, after 1H, the forecast P/E for the FY24 has rocketed back up to 41 – near its highs in the last 24 months.

So, I am keen to understand what a reasonable range of valuations is for $LOV, at this point.

Lovisa is still at the early stages of a global roll-out. It now has a significant presence in ANZ, US and the EU/UK, but is in fact now present and growing on every continent and it in 40 countries.

It has proven compelling economics at the store level, and with strong free cash generation, a key question is at what rate will it continue to roll out new stores. This is clearly a perpetual question on the analysts’ minds – rightly so – and one which CEO Victor Herrero steadfastly refuses to give guidance on, sticking to the key message that they will open stores when they get good deals. Personally, I like this approach, as it has capital discipline written all over it. However, as my analysis shows, the uncertainty creates a wide range of potential outcomes for  valuations.

2. The$LOV Global Rollout Under Way

I like to invest in companies that are building leadership in global markets (think $ALU(sniff), $RMD, $WTC, $PNV,…and yes $AD8 and $PME). So, part of my thesis is that $LOV is building a global brand and footprint in fashion jewellery and, provided it continues to execute, it has a very long runway ahead, even if the business is now relatively mature in ANZ. (Even my small home town in NZ with a population of <100,000 has a $LOV store!)

Table 1 below shows the evolution of the store footprint. The bottom row of the table shows the net annual change in stores. What this table doesn’t show is how actively the network is managed. Underperforming stores or even entire franchise agreements will be exited where necessary.

Considering the ANZ store footprint as indicative of a relatively mature market gives an indication of the potential ahead. For example, with 207 stores in the US today, the potential here could be 1500-2000 stores, double the size of all $LOV today. The same is true for the EU/UK region.

Table 1: Store Footprint


3. Revenue Growth Tells the Story of the Recent Retail Cycle

Next, I want to understand the historical story of revenue growth.

Figure 1 (below) shows annual sales growth by half-year increment, on both a like-for-like (LFL or comparable stores) basis and total revenue growth. The latter benefits from the significant new store opening programme of the company's global roll-out.

Figure 1: $LOV Annual Revenue Growth (%, Total and LFL)


Source: Annual Reports

Consider first the LFL sales growth. Pre-pandemic, $LOV experienced a slowdown from 2017 into 2019. At that time, $LOV was dominated by ANZ, and I can’t see anything in the macro for clothing and accessories retail segment to support the companies claim at the time that macro factors could justify their claims of “cycling strong prior periods” and “tougher trading conditions”. In any event, strong new store grow meant that overall revenue growth was strong.

The pandemic dip in 2020 and sharp rebound in 2021 requires no explanation.

And the graph clearly shows the retail cyclical slowdown from 2023 into 2024, with modest single digit LFL growth falling into negative territory. On a volume basis, given inflation and pricing icnreases, the down turn is probably deeper. 2023 was probably flat, and 1H FY24 was probably closer to a LFL contraction of 6-8%.

So, in terms of future, long term modelling, I will consider LFL sales growth scenarios (in nominal $) of 2%, 3% and 4%.

At the low end (assuming long run inflation of 2.5%), this actually represents a scenario where same store sales decline in real terms, with the 3% representing broadly flat, real sales, and 4% a modest increase. Given the competition that will exist in this segment, I don’t consider it reasonable to consider higher growth scenarios, even though these have been achieved in the past, as I don’t see a case where strong brand value creates pricing power in this market. (I’m not a branding expert,… so I’d rather be conservative).

Now turning to total revenue growth, the difference between the orange bars and the blue line in Figure 1 is the global rollout of new stores.


4. Global Store Rollout

Key to understanding the value of $LOV is knowing the future pace and economics of the store rollout program. On the last two investor calls Victor Herrero was clear that the rollout trajectory is “not linear”, that they open stores when they can get a deal that works, and that each time they open a new market, a new set of “blue sky” awaits them.

So, what does history look like? Consider Figure 2, below.

Figure 2: $LOV Store Roll-Out (Annual Net Change in # Stores; and % Change from PCP)


Source: Annual Reports

$LOV appears to not be driven by a pre-determined target of number of new store openings.

The drop in 2020 is easily understood due to the pandemic restrictions impacting 2020. In fact, the net store increase masks a larger number of closures, no doubt due to the pandemic.

2021 can be explained by the pent-up demand following re-opening, as well as (potentially) a brief window when good deals could be struck with shopping mall owners seeking to repair their balance sheets and attract quality tennants.

So, with the backlog of 2021 out of the way, 2022 probably reflects a return to something like BAU, which then makes 2023 a surprise with a massive step up in new stores, which drove revenue and SP.

So, what of 2024?

Well, 1H has seen only 54 net store openings, with an even slower start to 2H. It seems likely that FY24 will end up with somewhere between 80 and 100 new stores – back around 2022 levels. There were no capital constraints to store opening in 1H FY24, because $LOV paid down $22m of its $65m long term debt, finishing the year with $58m cash, up from $50m 6 months earlier.

Perhaps the conservative approach is prudent given high interest rates and continuing marco-uncertainty, with the EU and other markets in now squarely in recession, Australia in a per capita recession, and the US being somewhat the exception in the OECD group.

Based on the current operating economics, $LOV has the capacity to take on more debt, increase the rate of store buildout AND modestly increase the dividend. So, Victor has a lot of levers at his disposal. (The fact that Victor won’t provide forward indications as to the rate of store openings is clearly driving some of the analysts nuts.)

Next, we have to understand store level economics.

On the recent 1H call, Victor said in Q&A that the best way to figure out the cost of opening a store is to get it from the capex and number of stores, recognising the following:

·      Australia or South Africa about $0.15m per store

·      US “about double that”, so $0.30m 

·      Cheaper markets “a bit less”, so assume $0.1m per store

Having looked at the accounts for 2022 and 2023, I get higher numbers of around $0.4m per store. So, what is driving the difference? In calculating a Net Change in Stores, I am blending several factors which all impact the investing cashflow (capex) line:

·      New store openings;

·      Store closures (there were 31 in FY23 and 19 in FY22);

·      Acquired stores; and

·      A reduction to capex from contributions from Owners to fitouts. When Lovisa takes on a lease and fits out a shop, some of the investment improves the store beyond the life of the lease, so the landlord makes a contribution to the fitout.

So, this explains why a simplified Capex per net new store results in a higher figure than those indicated by management, and it allows me to keep the model simple.

Because the market potential is large, and we cannot know the rollout rate, I’ll run three scenarios:

·      Low Case: 100 net new store per year

·      Mid Case: 135 net new stores per year

·      High Case: 165 net new stores per year

I’ve chosen a fixed number per year rather than a % number to reflect that as the rollout continues, while the company will have progressively higher financial capacity to open more stores, countering this it will become progressively harder to find good deals in each market (law of diminishing returns).

The analysis is conservative because, in the high case, we are simply repeating a level of store openings already experienced in 2023. Total stores across the three scenarios considered are shown in Figure 3.

Figure 3: Number of Stores – 3 modelling Scenarios


In the scenarios contemplated, the 2033 store counts are 1804, 2108, and 2412, given a 1H FY24 count of 854, so a two to three-fold increase.

This is in the context of a global roll-out already underway where the US at 207 stores is arguably  10%-20% penetrated, and the EU/UK at 249 is at a similar level. Based on these scenarios, there will plenty of growth potential beyond 2033 (if the brand remains relevant and if the competitive landscape allows!)

These projections Also seem reasonable for global retail brands. Retailer H&M grew its global physical store network from 550 in 1998 to a peak of 4,500 in 2019. If anything, subject to financial capacity constraints, my Scenario 3 could be considered modest, because opening what is a relatively small Lovisa boutique is arguably a less ambitious undertaking than an entire H&M store.

4. Margin Evolution

Gross Margin

Pre-COVID, $LOV achieved gross margins of 80%. (That’s pretty impressive, when compared with $SUL at 47% and $NCK at 63%.) While gross margins dipped through COVID, they have most recently been restored to 79.9% at FY23, and even 80.7% in FY24. To keep things simple, I assume %GM is maintained at 80% in all scenarios.

I’ve done this partly because I don’t understand the potential impact of i) increasing scale, driving future economics of scale in manufacturing, offset by ii) a potential increasing proportion of stores in locations where prices may be lower (e.g., middle income countries). Having said that, my modest store growth scenarios could be achieved in the high value markets of the US and EU/UK alone, however, it is clear that $LOV are truly going global!

Cost of Doing Business

While the store level expenses are directly scalable, as the network of stores scales in any country or region, there will be efficiencies in a) distribution, b) regional overheads and c) e-commerce.

On e-ecommerce, I have not modelled this separately. $LOV has an online offering in each of it’s markets, however, it has not been particularly transparent in breaking out the key value drivers. This is a limitation in the model. If $LOV achieves increased brand recognition and ability to move loyal customers online, this will result in the lower cost of doing business and increased margin potential.

Figure 4 shows the Cost of Doing Business, which I have calculated as:

= Salaries and employee benefits expense +  Property Expense + Distribution Costs + Other Expenses.

Figure 4: Cost of Doing Business


CODB as a % of revenue increased significantly during 2022 and 2023. However, judging by the comparison of 1H FY24 to 1H FY23, the result for FY24 appears to be stabilising.

What can explain this trend? There are three factors:

  1. First, we should ignore the results for FY20 and FY21, as these will have been impacted by various closures, restrictions, and subsidies during the pandemic.
  2. FY23 also saw a record number of new store openings. So, this is likely to result in a period where stores incur their full operating cost during a period when store sales are ramping up. As the network scales, this effect will become proportionately less important over time.
  3. FY22 saw higher distribution costs and FY23 was a period of peak inflation.

For future periods, I therefore assume that CODB/Revenue is maintained at FY22 levels. The modelling assumption is described fully in the next section on Operating Margins.

Operating Margins (OM)

%OM was 18.0% in FY22 and 17.7% in FY23. Margins appear to have stabilised in FY24, with 1H FY24 at 21.9% compared with 1H FY23 at 22.2%. (Note: 1H %OM is significantly higher than 2H due to the stronger 1H revenues)

Over time, as the store network continues to expand there should be economies of scale in the distribution network. For example, the distribution infrastructure for US, EU/UK and ANZ is now largely in place. Further buildout of the stores within these regions should enjoy lower incremental distribution costs.

What is less clear is how the CODB and margins scales as the mix of stores across regions evolves. For now, it is assumed that US, EU/UK and ANZ will continue to contribute the large majority of stores. This assumption could be changes in future, for example, if there was a major build-out of the network in China. However, this seems unlikely to change the overall assumption given the prior progress of Western retailers in China, who generally have not built out networks beyond about 200 stores (e.g. Carrefour).

Model Scenarios - Operating Margins

Going forward, my model assumes FY24 %OM will be 17.5%, with scenarios as follows:

  • Flat %OM = 17.5% from 2024-2033;
  • 0.1% p.a. margin improvement reaching 18.4% in 2033;
  • 0.2% and 0.25% p.a. margin improvement in the high-store buildout scenarios, reaching a %OM of 19.8% in 2033, in the highest case.

5. Capital Structure

In running the valuations, I have run all 9 scenarios across three cases:

  • WACC = 7.9% with constant LT debt at $65 million (calculated off the current balance sheet with cost of equity of 9.5% and cost of debt of 6.0% - applied to both debt and leases)
  • Increase LT debt to maintain a constant leverage of 0.5 x EBITDA (this drives significant FCF generation while still maintaining a conservative balance sheet. For example, this is approximately the level of debt at $JBH)
  • I’ve also modelled a 10% discount rate, to show the SP required to deliver that investment return.

6. Continuing Value

Across the scenarios modelled, by 2033 $LOV will have established a global network of between 1804 and 2412 stores, compared with the 854 at the end of 1H FY24.

2033 need by no means represent “Peak Lovisa”. For example, Zara reportedly has around 3,000 stores worldwide, and H&M has between 4000 and 5000.

Therefore, assuming annual market growth of 2.5%, I assume ongoing growth in Free Cash Flow in the continuing value period of 4.0% p.a. achieved through any combination of i) network growth, ii) brand value improvement, iii) operating efficiencies, and iv) increasing contribution over time from stores in middle income countries.

7. Key Risks

Some key risks are not considered in my valuation model:

  • “Peak Lovisa” is reached beore 2033 or shortly thereafter, due to a global shift away from fast-fashion, costume jewellery.
  • Growing competition – others seek to replicate Lovisa’s model. (We have seen this before in fashion as Zara’s disruptive business model was replicated over time.)

Either risk materialising would see a slowing of network expansion, followed by pressure on margins, over time. Emergence of these risk would likely see a rapid contraction in the earnings multiple, back into the pack of retail more generally. (P/E of 12%-15%).

Note that in the current model, the implied P/E at 2033 ranges from 17.6x to 19.3x – so my valuation assumes that $LOV retains its growth premium over the retail sector for the next decade.

8. Valuation

Figure 5 shows the NPAT over the 10-year period across the 9 scenarios. The scenarios spanned the ranges of the parameters shown in the blue box.

Figure 5: NPAT Evolution Across Scenarios


Figure 6 shows the resulting valuations, with the red lines reading off the mean, p10%, and p90% valuations for the valuations run at constant LT debt ($65m) and WACC of 7.9%.

The light grey line shows the valuations run with LT debt increased each year to a level of 0.5 x EBITDA.

The orange dotted line shows the SP required to achieve a Rate of Return of 10% in the Levered case.

Figure 6: Valuation Results


Table 2 below provides some more of the modelling puts, including earning growth rate, margins and implied P/Es over time.


Disclaimer: The analysis has been performed for my personal use and should not be used as the basis for investment decisions. Model calculations and outputs are not validated to be free from error.

Disc, Held in RL and SM

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Valuation of $30.00
Added 2 months ago

See valuation straw for justification.

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Valuation of $27.00
Added 3 months ago

LOV valuation of $ 27 based on their 1H FY24 results, and Investor presentation released on 22/02/204.


Revenue up 18.2% to $373m with improving trend through Q2 

Gross Margin 80.7%, up 40bps 

74 new stores opened during the period, 854 at period end 

China and Vietnam markets opened during the half year 

EBIT $81.6m up 16.3% 

Net Profit After Tax up 12.0% to $53.5m 

Operating cash flow of $150m up 29.1% on prior period 

Net Cash of $15.5m at period end, with $120m of available cash facilities in place 

Reduction in CEO Long-Term Incentive expense from $15m in the prior half year to $6m in the current period.

Interim Dividend of 50.0 cents per share, 30% franked 

Negatives / What to Watch

Comparable store sales down 4.4% on HY23

Inflationary pressures in most areas of the business, particularly on wages resulted in higher cost of doing business.

Interest expense increasing due to the associated increase in lease liabilities combined with a higher interest rate environment and higher debt levels.

Company's Future Focus

Lovisa will continue to focus on expanding both their physical and digital store network in existing and new markets.

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#H1 FY 2024 Results
Added 3 months ago

Key takeaways & important update:

  • revenue up 18% ( $373 M)
  • Profit up: 11.7% ($72.7 M)
  • Store roll out: network now at 860 stores, with 9 new stores opened in 2024.
  • LFL sales in 2024 up 0.3%
  • Overall sales up $19.6 on PCP for January 2024.

Summary new store sales growth more than offsetting LFL store sales growth. 3 new markets - China, Vietnam, and Ireland opened in 2024.

Looks like a long runway of growth form US, Europe, and China........

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Last edited 3 months ago

First glance.

Looks like a strong result from me. LFL store sales down but already seeing a recovery this half.

Looks like they came roughly in line with consensus revenue ($273M actual v $275M expected) and profit ($54.4M actual v $55.43 expected). Using TikR consensus but did see in the AFR some had this as a beat.

Interested to see what happened with the shorts and share price today - would not have a clue.

All up thesis on track, guess ignore whatever happens to the SP unless it presents an opportunity.

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#1H24 Result
Added 3 months ago

I have a few companies reporting today. At a quick glance the Lovisa results look good, and ahead of FY24 analyst consensus. ROE, based on doubling 1H24 NPAT (ie. $107 million) and 1H24 equity reported ($104 million) is approx 100%. This assumes next half will be as good as 1H24. Does this look right Strawpeople?

I’ve been working on ROE of 90% for my valuation. I think the market will like it. I hope I haven’t made any huge errors here. I’ll have a more accurate look later.


• Revenue up 18.2% to $373m with improving trend through Q2

• Comparable store sales down 4.4% on HY23

• Gross Margin 80.7%, up 40bps

• 74 new stores opened during the period, 854 at period end

• China and Vietnam markets opened during the half year

• EBIT $81.6m up 16.3%

• Net Profit After Tax up 12.0% to $53.5m

• Operating cash flow of $150m up 29.1% on prior period

• Net Cash of $15.5m at period end, with $120m of available cash facilities in place

• Interim Dividend of 50.0 cents per share, 30% franked


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Added 3 months ago

LOV ASX: Lovisa shorts hit $100m ahead of results (

Short sellers are piling into Lovisa Holdings at the highest level in almost four years before what could prove a pivotal market update on the health of the discount jewellery retailer on Thursday.

Hedge funds betting against the stock now make up about 4 per cent of the share float, the most since 2020, when short positions topped 7 per cent amid sweeping pandemic-induced store closures and a global retail slump.

About $100 million is betting against Lovisa’s share price before its half-year result on Thursday. 

Shorts against Lovisa started to rise around November when the retailer reported a 6.2 per cent drop in same-store sales during its expansion effort in the US and China. That missed market expectations, fuelling shareholder concerns about chief executive Victor Herrero’s $30 million salary.

Short positions have accelerated in the lead-up to the retailer’s half-year report on Thursday and now amount to about $100 million – the highest level in dollar terms since the stock listed almost a decade ago.

“Expectations are very high coming into this result,” a local long-short fund manager, who is betting against the stock and was not authorised to speak publicly about the trade, told The Australian Financial Review.

“It’s been priced for perfection,” the fund manager, citing the stock’s historically high share price, mounting global headwinds for retailers and declining same-store sales as the reasons behind the fund’s short bet.

“Some of the new stores may not be achieving the level of economics that the market analysts have been expecting.”

Analysts had become increasingly divided on the Lovisa stock as the half-year report approached. UBS downgraded Lovisa to neutral last month, noting that the shares had rallied substantially (up 48 per cent) since November and pointing to growing signs that the store rollout was losing steam.

Jarden, which upgraded the stock to a buy in November, has held firm on its valuation, even as its analyst Ed Woodgate cautioned that investors should be “buying for the long term” as there “may be surprises before then”.

“Like every other retailer, Lovisa is facing a tough consumer environment,” he said in a note this month.

“While the trading update may be weak as Lovisa has to cycle one more period of strength and the net store rollout may disappoint, we expect investors will start to look long term once the worst of the bad news is in the rearview.”

Funds also appear similarly divided on the stock. Hyperion, ECP Asset Management and Fidelity are among those holdings large long positions, based on recent filings.

QVG’s Chris Prunty, who counts the stock among the largest holdings in the firm’s long-short fund, is bullish on the outlook.

“We like Lovisa because the return on capital on new stores is very high, and they have a long runway to open stores in existing markets like the US and new ones like China,” he said.

“We understand the market has some concerns around the generosity of the CEO’s remuneration package, but we believe that if he can replicate half the success he had as Zara’s head of APAC, then he will have been underpaid,” he said.

One Lovisa short-seller says the stock could slip as much as 30 per cent – should the fund’s thesis behind the short play out.

“What we’ve seen with companies on high multiples in the past is that when you start to see cracks in the business, the market tends to be a bit more forgiving, until the cracks become the crevices,” the short-seller said, citing Domino’s Pizza and Pro Medicus as two stocks to have suffered this fate in recent weeks.

That said, funds that have been holding Lovisa for some time might not blink at the near-term dip short-sellers are betting on. The shares are up more than 1000 per cent since it listed in 2014 and more than 150 per cent in the past five years.

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#Bull Case
Added 6 months ago

I know this observation has been made before but sometimes seeing is believing…

took the kids to the Myer Christmas window in Melbourne last night (china town dinner beforehand). Was great combo for anyone other young fans in Melbourne.

Anyway being a 40something bloke lovisa is not exactly my thing but: walked past the Bourke st one.

Could not believe how small the footprint was!!! but how stocked the place was with merchandise. And they had customers in there!

I can see how the combination of small footprint, small staff numbers and high turnover leads to such high net margins.

if this can be reproduced in the American market (which I understand is already well underway) there are some real natural advantages in their model which could see them grow massively IMO…

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#Trading Update
Added 6 months ago

$LOV issued a trading update for the first 20W of FY24 at the AGM this morning.

I've tracked this update (highlighted) against the recent updates it has issued, to show the anatomy of the slowdown it is facing. The trend is very clear.


Given that the last result probably includes something like 5-6% inflation, this indicates that same store volumes are down well over 10% from their peak.

With only 6 weeks trading to year end, the next 6 weeks are the peak retail period, so the 20 week update gives a good reference to see how well they fare through to year end.

In addtion, $LOV have open 55 new stores YTD and closed 20 for 35 net new stores (which includes the UAE franchise conversion to company owned, which is 12 store). Compared to a year ago, $LOV are currently trading in 160 more stores and 14 addtional markets, for a total of 836 stores. So network growth continues, albeit at a moderating pace to last year.

The market seems OK with the update, with SP up around 2% at time of writing.

I'm still looking increase my $LOV holding. The slowdown is continuing and it will be interesting to see how the business fares through the key November-December period. My view is that we might not yet have seen the bottom, so I will hold off with adding more.

Disc: Held in RL (2%) and SM

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Valuation of $24.72
Added 7 months ago

Assumption ~15% Revenue Growth next 5 years, Net Margin 15%, PE25 Discounted back giving 24.72. I used what I think are conservative numbers.

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#Acquisition History
Last edited 7 months ago

Lovisa Acquisition History

·      December 2020 beeline execution of a put option agreement in relation to the acquisition of the beeline France sotre network of 30 stores. Lovisa will acquire beeline France for a purchase price of €10 (ten Euros)

·      November 2020 beeline purchase for €60 as part of the transaction, upon completion, of the take over approximately €3 million of bank guarantees associated with the leases of the acquired beeline entities, as well as provide a further €3 million bank guarantee to the vendor to support our obligations under the share purchase Agreement, expiring on 31 March 2022. beeline store network consists of 114 stores, including 30 stores in France subject to the Put Option discussed above.

·      May 2017 Acquisition of 17 fashion accessory stores from Klines South Africa the majority of which will be rebranded as Lovisa’s stores following the handover. The acquisition includes the sotre locations (lease assignments) and fixtures and fittings at a total cost of A$800K

·      March 2015 LOV acquires 21 Retail Stores in South Africa, the majority of which will be re-branded immediately following handover. Purchase price of A$2.0m with a further deferred payment of A4250K payable 12 months post transaction.

No Capital Raises since IPO!!!

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#Store Rollout
Added 7 months ago

Lovisa posted on LinkedIn 3 weeks ago, that they have opened their 200th store in the US.

"Congratulations to our team in the Americas for successfully opening our 200th store in the United States - The Cordova Mall in Pensacola, Florida ???? This is a remarkable milestone and a testament to the hard work, dedication and outstanding efforts of everyone involved. Our journey is far from over and we look forward to further growing the Lovisa brand in the region. #LeadWithLovisa"

Whilst this is a great achievement, it may indicate that the roll out in the US is going slower than the market may be expecting. Last FY they opened 78 stores in the USA and ended the period with 190 stores. So this points to them adding 10 stores in 3 months or if you extrapolate that out then 40 for the year, assuming they rollout stores at the same pace for this FY. This may not mean much as they could open 20 in the next 3 months and there might be a faster rollout in other regions, but it could be a risk in the short term potentially.

I like the LOV thesis over the long term, so if it was sold off on less stores being opened than the market is expecting, then I think it would be a buying opportunity.

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Added 9 months ago

A couple of Lovisa hi-lights

Lovisa have reported their results for the year. Good numbers showing 30% revenue growth and 16% NPAT growth but it has slowed from when compared to the first half year when we had 44% revenue growth and 22% NPAT growth. Still they achieved almost $600m in sales and $68m in NPAT. Cashflow was a whopping $188m.

The market will be focused on the outlook. The first 7 weeks shows a decline on 5.8% in like for like sales but total sales are up 13%. It proves that LOV can continue to grow even in depressed spending environments.

Certainly not a disaster as a couple of analysts were alluding to, so it will be interesting to see how the market reacts.

Investor call at 10.30 for those that are interested.

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#Broker’s View
Added 11 months ago

In the the AFR this morning. Citi has cut its price target for Lovisa by 38 per cent to $16.

Citi says sell Lovisa

Tom Richardson ( AFR, 15/06/23)

Broker Citi has taken a second look at the valuation of jewellery retailer Lovisa and weak consumer confidence to downgrade its rating on the stock from neutral to sell. 

It also warned of headwinds from minimum wage rises to slash its price target by 38 per cent to $16. 

Lovisa shares have plunged 27 per cent over just the last month and last closed at $18.81.

Disc: No longer held.

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#ASX Announcements
Added 2 years ago

Lovissa (ASX /:LOV) gave updates as part of its AGM on global comparable store sales in FY23 so far and their store network rollout.

From the announcement;

Global comparable store sales for the first 19 weeks of FY23 continued the strong trajectory from the first 7 weeks of the financial year and were up 16.1% on FY22 for the year to date, with total sales for this period up 60% on FY22.

47 net new stores opened for the year to date, including 61 new stores opened and 14 closures. This has taken the store network to 676 stores across 26 countries, including four new markets opened in recent months with Canada and Poland opened at the end of FY22, and since then our first stores established in Namibia and Hong Kong.

I'm happy to continue to hold in RL and on SM with a view to the " long-term", whatever that may be defined as, based on this announcement.

High frequency, small trades make for interesting intraday volatility. Down over 5% at the time of writing. LOV_Announcement_18th_Nov.pdf

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Added 2 years ago


I have an alternate view on Lovisa’s moat/competitive advantage. I’m not convinced starting a competitor would be easy for the following reasons.

  • Their secret sauce is the product development team, who have an ability to consistently release on trend accessories at a staggering pace, this is not an easy thing to do.
  • Their stock turn is well managed, dogs are sold off promptly. Quick manufacturing and airfreight, allows best sellers to be topped up. Following on from this, a best seller can be updated into a new version to keep the store fresh but still hitting key sales points.
  • Their sales data for the past 10 plus years is a clear advantage in analysing, best product categories, price points, sales cycles, key market differences, metro v regional, EU v Aus etc.
  • Brand recognition takes time to develop. Lovisa has a well-established store and online presence.


So yes, you could attempt to replicate the above and, on the surface, it is doable.  However, it would take deep pockets and a lot of $’s thrown at marketing. To my mind, the intangibles of product development and consumer love are not so easy to replicate.

I have held in the past and it is on my watchlist, due to the issues well outlined in @Rickpost. However as Rick notes, with retail so out of favour it could be time to relook at the business and a possible entry point.

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#Macquarie presentation + more
Last edited 2 years ago

Lovisa shared their Macquarie Conference Presentation back on the 5 March 2022. This has been the most recent ASX news out of Lovisa…albeit old news now. What else has been going on?

Friday’s episode of ‘the Call’ with Luke Winchester (@Wini) and Claude Walker prompted me to review my IRL holding in Lovisa, which is currently sitting at about 2.5% of my portfolio.

I first became interested in Lovisa in July 2019 after hearing Owen Rask talking to Angie Ellis from ‘8020 Invest’ about Lovisa in this podcast. Lovisa sounded like a very promising high performance business, so I put it on my watch list.

In July 2019 Lovisa was trading around $11 per share. Then in Feb 2020 comes the onset of COVID19 and the Lovisa share price plunged as low as $2.45 before beginning it’s recovery to an all time high of $22.82 in November last year.


I started buying Lovisa in March 2020 (too early as usual) at an average cost of about $7 per share. Nervous about the market and economy I lightened off half of my holdings between March and November last year. I still hold 2.5% of my portfolio in Lovisa now. What should I do…Buy, Hold or Sell?

On the Call, Luke said if you look at Lovisa’s economics, it has the perfect recipe for a retailer:

  • Very high gross margins
  • Very high inventory turnover, and
  • Very low store footprint

Luke said the growth was all in the US and if over the next 5 years Lovisa could grow US stores from 100 to 1000 or 1500, the shares sound cheap. But when Nadeem Blayne pressured Luke for a call, Luke went weak at the knees and said it was a ‘Genuine Hold’ (…not even a nibble)! :D

Claude had a different view saying Lovisa would be a company you would buy for the yield and that there is a real threat of competition.Claude said What is to stop ‘Lovisa 2’ coming along and reducing those nice margins? Claude thought Lovisa was closer to a Sell than a Buy!

Nadeem even threw in her thoughts saying that even though Lovisa has competition now, she has taken both her children to Lovisa to have their ears pierced…not really knowing why!

My view

Lovisa has been in the ‘too hard basket’ for me lately, so I’ve just Held. There is so much going on in Lovisa’s geographical footprint that it is hard to get a clear picture of what might happen to the businesses going forward. There’s also the relentless down selling of retailers lately (could be a good reason to buy??).

Luke talked about the growth in the US. However, there is also huge potential for growth in Europe.



I think Europe could be a wild card. Lovisa has added 168 stores since June 2020, 87 we’re acquired in Europe as a result of the beeline acquisition in FY21 and 163 stores now trading in Europe. This compares to 53 new stores in US.

What I like about the European Beeline acquisition is the price Lovisa paid for it, a total of 60 Euros from memory. Lovisa almost stole the distressed business when European retail businesses were being hit the hardest.


There are some real headwinds to consider, and the impact could last for a while:

  • labour shortages and logistics challenges, in particular in the USA, which has also impacted store build costs
  •  Logistics challenges have continued in the second half in particular impacted by recent lockdowns in China
  • The impact of a recession (if we have one) on discretionary consumer products.
  • continuing COVID lockdowns?

Lovisa seems to be impacted more by COVID than many other retailers. Easy to understand when you think about it, people are staying at home so there’s no need for jewellery. Who wants to get up close and personal and have their ears pierced when COVID is spreading? Who wants to jam up in a tiny Lovisa store and try on jewellery others might have also tried on?

How well can this business perform if the headwinds disappear?

We only need to go back prior to COVID to see how well this business can perform in the absence of headwinds.



ROE has been gradually declining over several years from over 100% in 2016 to 29% in 2020. Declining ROE is something I really don’t like to see in a business and is usually a signal for me to get out, but hey…when you start out with ROE of over 400% (2015), something has to give!

in 2021 the ROE lifted back up to a respectable 55% and according to 10 analysts from S&P Global (Simply Wall Street data) Lovisa could return to ROE upwards of 90% and earnings growth of 18% over the next 3 years.

If we use McNiven’s StockVal formula and apply a 90% ROE as the APC, 28% reinvested earnings (RI), and shareholder equity of 58 cents (E), the valuation for a 10% required return is $17.20. That makes Lovisa good value if you want to take the risk!

A lot is hinging on a quick turn around over the next 12 months. It’s still a bit of a gamble for me, so I’m going with Wini on this one…it’s a ‘Genuine Hold’!

Disc: Held IRL

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Valuation of $28.00
Edited 2 years ago

Solid company with high profit margin and no debt despite disruption from COVID illustrate how robust this company is.

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Added 3 years ago

Ive looked at Lovisa a number of times over the last year and as others have pointed out its ROE and margins are fantastic.

It reminds me of Michael Hill or H. Samuel (in the UK).Both have done very well over a time period of several years, but extend the SP graph back further and it tells a very different story: a steady decline for 5 years, before the reason uptick.

Both were market darlings and expanded rapidly within their own countries and oversees (MH). Both over-extended and were highly vulnerable to tightening credit to the less affluent members of society. They had to close stores rapidly and exit from new geographies. I am sure there are significant differences in terms of debt load, strategy etc. but discretionary retail is not a space I personally feel comfortable investing in. (Although tempted by Dusk and Adairs on their great valuations)

And they sell crap.

Ratners, another UK jewellery chain imploded fantastically after the founder and majority owner, admitted as much, a decade ago with hilarious consequences

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#Broker Upgrade
Added 3 years ago

Lovisa shares reached an all time high of $23.07 this morning. According to James Mickleboro from The Motley Fool:

’Investors have been bidding the Lovisa share price higher today after it was the subject of a bullish broker note out of Macquarie Group Ltd (ASX: MQG) this morning.

According to the note, the broker has upgraded the company’s shares to an outperform rating and lifted the price target on them by an enormous 47% to $25.00’.

Disc: Share held IRL

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#H1FY21 Results 19/2/21
Added 3 years ago

Half Year 2021 Results Announcement Strong Balance Sheet, improving sales trajectory

  •  Net Cash of $42.5m with $50m of debt facilities in place
  •  Revenue down 9.8% to $146.9m due to continuing global COVID-19 trading disruption
  • Comparable store sales positive in Q2, down 4.5% for the half year
  •  25 net new stores opened during the half year, 460 at half year end
  •  Gross Margin 77.8% on constant currency basis with Gross Profit down 11.7% to $113.4m
  •  EBIT1 decreased by 23.6% to $30.9m
  •  Cash conversion of 131% with operating cash flow1 of $52m
  •  Interim Dividend of 20.0 cents per share, 50% franked


View Attachment

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