I know this observation has been made before but sometimes seeing is believing…

took the kids to the Myer Christmas window in Melbourne last night (china town dinner beforehand). Was great combo for anyone other young fans in Melbourne.

Anyway being a 40something bloke lovisa is not exactly my thing but: walked past the Bourke st one.

Could not believe how small the footprint was!!! but how stocked the place was with merchandise. And they had customers in there!

I can see how the combination of small footprint, small staff numbers and high turnover leads to such high net margins.

if this can be reproduced in the American market (which I understand is already well underway) there are some real natural advantages in their model which could see them grow massively IMO…