Forum Topics BIO BIO Local Pharmacy

Pinned straw:

Added 2 months ago

Today, I decided to visit my local pharmacy to inquire if they stocked Activated Probiotic. To my surprise, I received an overwhelmingly positive response from the pharmacist. I've interacted with this chap a few times before, but I've never seen his face light up like it did when I mentioned Activated Probiotic.

He enthusiastically told me, "We love this product!" and then eagerly asked me how I had heard about it. It was clear that this product is highly regarded and appreciated by the pharmacy staff. - So I'll add this data point of one into the investment matrix.

mikebrisy
2 months ago

@Colflan - great datapoint. Over the coming weeks I intend to do some similar local investigations.

Out of interest, was this pharmacy an owner-operated community pharmacy or part of a chain?

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Off topic, but still relevant, I learned about the value of this approach to analysing retail businesses when I was an early Associate at McKinsey in London in the 1990s. One of the older, senior partners and a retail guru preferred only ever having junior business analysts on his retail client projects. He'd send them out all over the country with information requests. Getting them to go into and monitor stores to measure shelf space of competing products, measure footfall and store entries and other fundamental data. He'd then boil it all up in his models. He was such a legend in European retail and was always in demand from the big retails clients. Office legend had it that he only left the office in Piccadilly Circus to go to his loft apartment across the road to sleep, because his EAs used to bring his meals to his office every day and manage his laundry. One day, he asked his EA to check how much money he had in his bank account. When she told him it was several million GBP, he asked her to go out and buy him a house in Mayfair (spcifying roughly what he was looking for) as he had no idea of all the bonuses that had accumulated over several years and realised he could better than his rented loft. (This was in the early 1990's, allegedly). Like many corporate legends, it has no doubt been embellished over the years in its re-telling. But my point is, retail is really a business that lends itself well to bottom-up analysis!

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NewyRookie
2 months ago

I did a similar exercise with a local independent health food store yesterday; they have a in house Naturopath and received similar feedback.

I really enjoyed the Strawman interview and like many others will be watching more closely from now on.

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Colflan
2 months ago

@mikebrisy - It was a chain (Pharmacy group), Choice Pharmacy Vincentia.

Great story by the way Mike. Investing in Retail (that I was familiar with as a consumer) was my initial gateway into self-directed investing, albeit with a highly amateur skillset!

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