Pinned straw:
@jcmleng I monitor $AVH as part of tracking the dermal repair sector, given my interest in $PNV. As you write, the launch of ReCELL GO is the gamechanger shareholders have been waiting for. And I think the trend charts I've shown below help explain the story about why $AVH have had such a difficult job convincing the market.
Financial Trends
As you write, the automation and consistency brought about by ReCELL Go and Go-mini, are key to overcoming the challenge that individual account sales have to date not been strong enough to cover the relatively high sales and marketing support cost. We know from $PNV that account management in dermal repair is a high contact activity (compared with many other healthcare product sales).
As Figure 1 clearly shows, although the product has a decent % Gross Margin for a medical device (85-87%), opex growth has significantly outpaced revenue growth. While I've not broken it out, the growth in opex is dominated by the ramp up in sales and marketing. Not unusual in the sector, but ideally, sales quickly grow to cover and exceed costs for an account over 1-2 years. $AVH have been unable to demonstrate this prior to the arrival of ReCELL Go.
Your straw clearly highlights the productivity issues (and consistency) of the manual ReCELL process, and I think what we've observed is that each account cannot achieve the productivity required to cover its direct overhead.
The 3Q24 forecast revenue number is a clear signal of intent from management, based on the account conversions to ReCELL GO they are getting. The proof will be to what extent the established salesforce can support that revenue growth so that we start to get operating leverage. Indeed, looking at Figure 2, it might be that we can start to see this emerging in the latest report, as %Opex/Revenue stepped back to historical levels, recognising - as you've highlighted - the self-inflicted wound of the 1Q result. The 1Q result muddies the waters.
The issue of high sales and marketing costs-to-revenue I think also explains why management are seeking to build out a broader portfolio of dermal repair offerings, by licensing in other products. More offerings per sale rep. will drive revenue per account.
Market Reaction
I haven't read any of the analyst reports yet on $AVH. And I cant give my usual analysis of analysts estimates because I don't trust the data in my feed. Due to its dual listing, I think macrketscreener.com might be mixing price targets based on the US shares and those on the ASX. Suffice it to say, since the result, the SP initially jumped from $2.50 to around $3.00 (on the improving picture?) but has since fallen back to $2.69 at time of writing. I wonder if this is in part due to $AVH having had several false starts over the years, so that ultimately the market is taking more of a "show me" stance?
My Key TakeAways
With FDA approvals in 2023 for its Full Thickness Burns and Vitiligo indications, a developing product porfolio via distributorship/licensing deal, and the prospect of greater adoption of ReCELL due to increase clinical productivity via GO, it is possible that the stars are starting to align for $AVH, and things could start changing very quickly.
Having pre-invested in the salesforce, it should now be possbile to grow account revenues while growing costs at a MUCH slower pace. If so, we may indeed see operating leverage develop. (In fact, I would have thought it was highly in the interests of management to control this in the next 1-3 quarters - it is entirely in their gift!)
For investors willing to take the risk, entry now could prove to be very well-rewarded if management's forecast on the uptick in sales materialises and a new growth trajectory can be established.
I don't have any conviction that this will happen. This is not the same as saying I don't think it will happen, I just don't have a view on it, as I haven't been close enough to what management and clinicans are saying about the product. And because of the storied history, I don't have a view on the operating economics. Because of that, I am not investing in $AVH and my bets in the sector remain with $PNV. (But if what I've written hear pans out to be true, then this might be one decision I look back on in 12 months with some regret!)
ReCELL is a unique, innovative product which is on track to achieve A$90-100+m sales this year. After several false starts, the time for $AVH may well be near, and any re-rating could materially move the dial!
Disc: Not held
Figure 1:
Figure 2: