Forum Topics MOZ MOZ Update

Pinned straw:

Added 3 months ago

Will Mosaic Brands survive?

This is THE ultimate question when it comes to this company

Perhaps the lowest quality retailer on the ASX

Anyway, the company is in suspension right beause they have not lodged their 4E and audited results. But they did release a Business Update the other day and the company is 'rationalising' the operations of their business by winding down the underperfoming brands and focusing on the core brands

They have named this realignment - 'Focus on Core'

"Focus on Core brand rationalisation Mosaic CEO Erica Berchtold said the Group would rationalise its brand portfolio as part of driving simplification across the business and focusing resources. “Mosaic will wind down five brands which have become marginal and non-core, allowing us to focus on five core growth brands,” said Ms Berchtold. “Each of those core brands will have a clearly differentiated market proposition, target customer, price point and product range. As part of the Focus on Core plan, Mosaic will exit the Rockmans, Autograph, Crossroads, W.Lane and BeMe brands, including all stores and websites.

The Group will now capitalise on and invest in its Millers, Noni B, Rivers and Katies brands, along with a standalone online Mosaic marketplace."

If the company survives perhaps there is some value here. That is a BIG if

UlladullaDave
Added 3 months ago

These guys do ~$500m in revenue and spend $150m on marketing and selling. No wonder they are struggling. And the brands...all that money on marketing (spread across 10 has been or never was brands), and I have never heard of any of these. Did Rockman's make shoes back in the early 90s? (ETA: no, I'm thinking of Rockport)

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Difficult for a retail business to come back from this sort of current asset deficit. Also, that $64.8m deferred tax asset...4729917697de5fcef1e2f3e9b101e2c65e91e1.png

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