Top member reports
Straws
Sort by:
Recent
Content is delayed by one month. Upgrade your membership to unlock all content. Click for membership options.
#Not a luxury brand
stale
Just had a quick read through this AFR article.
As someone who drinks whisky I don't think Lark is a luxury brand. The only whisky brand in Australia that has this "status" in my opinion is Sullivan's Cove. Sullivan's Cove have real pricing power as can be seen by the sales on the secondary markets like the auction sites.
The new CEO of Lark talking about them being a luxury brand does not make it so.