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Just had a quick read through this AFR article.

As someone who drinks whisky I don't think Lark is a luxury brand. The only whisky brand in Australia that has this "status" in my opinion is Sullivan's Cove. Sullivan's Cove have real pricing power as can be seen by the sales on the secondary markets like the auction sites.
The new CEO of Lark talking about them being a luxury brand does not make it so.
Latest quarterly/4c here
Key thoughts:
Nothing exciting, so just had a run through vs their last report.
Lots of benign contradictions about revenue increases on a "normalised" basis and some margin expansion (67% gross to 68.6% gross) but then increasing costs "mostly due to timing factors" which one would hope they can time better in the future (advertising campaigns).
They do seem to have a sneaky $15m credit facility that they draw on for a few million here and there but seem to pay back quite quickly which I see as a good sign.
September cash balance of $10m to late December cash balance of $9.1m however they do list a few expenses in recruitment which if unreasonable is at least somewhat understandable.
Disc. Held - mostly as a bottom drawer and would be happy to let go on a takeover offer or wait for the product to mature, hoping they lean on the heritage of the business vs the newer Tasmanian whiskey companies that are a dime-a-dozen now.
Further disclaimer, I hardly even drink any alcohol so have no special place in my heart for Lark. Just find it to be an interesting story.
https://www.ozbargain.com.au/node/736893
A seasonal variety is on sale for $199 /500ml. I thought the customer comments regarding Lark’s products was worth sharing, seemed mostly negative with quite a few suggesting it is overpriced.
disc. Not held. Also, I don’t know anything about whiskey.
Noticed they have a display and tasting at David Jones Elizabeth Street store for the last few days.
Lark has announced the appointment of Satya Sharma as their new CEO and they must really want him based on the package:
Does that seem a little exey for a company with a $150 million market cap that generated $24 million revenue and a net loss in FY22? Good luck if you can get it I suppose.

[Not held]
Never thought to see Lark Distillery while looking at salmon. Huon is probably not a huge customer but its an interesting sales tactic.

Not that I condone this in what is essentially a bribe to buy votes and seems unfair with whsiky distilling hardly a strategically important business. Never the less Lark appears to be a winner.
Per the AFR:

Woah, federal election finally called! New management coming? Time to panic or will it be ahhhhhht?
This is how I have been thinking about Lark.
The business is still producing award winning product, has a solid and growing asset base, growing revenues, and valuations at below NTA.
On the product, they seem to take medals in pretty much everywhere. This is highly important for product sales in the premium whisky market and linked to the ability to charge the premiums they can.
The Feb acquisition, funded via a $5 capital raise of Shene Estate and the Pontville Distillery added 130KL production, with 480KL of product being matured. For any producer, and Lark is no exception, it takes years to mature the whisky so there is an obvious delay between production and revenue. The acquisition was beneficial in both production and maturation.
Production has been increased by about 50% and product under maturation by around 25%. The product under maturation has also been balanced with a third becoming available for sale in FY22 and FY23. This should allow the continuation in the upward trajectory of revenue increases.
Unlike Albo, assuming it will be Albo, who apparently is completely unknown, McBain is a known entity. And like a PM the CEO does not run the business alone, indeed in this case the critical team member is Bill Lark and his ability to continue to produce award winning whisky.
20-Oct-2021: Henry Jennings from the "Marcus Today" Newsletter wrote up Lark today - for MT subscribers, you can find it here.
For those that are not subscribers to Marcus Padley's newsletter, they do offer free trial subscriptions if you want to check it out:
https://marcustoday.com.au/14-day-free-trial/
or https://marcustoday.com.au/member/webpages/1002_trial-sign-up-1-month.php
Disclosure: I do not hold LRK. Wish I did!
The following is the first bit of HJ's write-up, however there is more. He talks about their management, and what they've done previously, their TAM, the acquisition of Pontville including the cap raising, some history, awards they've won, and why he likes the company, although his closing comments suggest he's not yet a shareholder.
"I would recommend accumulating on any weakness, but it may pay to just have a couple of fingers of scotch to kick off the night."
"Finally, if they give shareholder discounts, I am on board."
Analyst: Sean Kiriwan, +61 8 6555 8602, [email protected]
Lark Distilling Co. Ltd (LRK) is a Tasmanian-based producer of craft whisky and gin. LRK’s strong growth outlook (~88% FY20-22e sales CAGR) is expected to be driven by favourable spirit consumption trends, increasing e-commerce penetration and production volume uplift. Initiate coverage with BUY & $2.65 TP
Overview
Investment summary
* Note: Maturation market value based on an estimated future net sales value which is equal to LRK’s historical net sales value achieved.
Click on the link at the top for the full report (which appears to be undated) but was released on Thursday (01-Apr-2021) by the ASX as part of their Equity Research Scheme - which you can sign up for (for free) here.